46 episodes
Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs Sara Gillis
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- Business
When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world.
But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly.
Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.”
Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you.
You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center in your writing, in your visual imagery, and in your marketing as a whole.
Your host, Sara Gillis, is a copywriter and the owner of What Sara Said. She helps female creative business owners, especially photographers and solopreneurs, stand out through words. After teaching writing and communication strategies for nearly a decade, Sara left education and launched What Sara Said to help business owners like YOU craft copy that’s word-magic for your ideal client.
You can learn more and apply to work with Sara at WhatSaraSaid.com, or connect with her on Instagram @hellosaragillis.
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Tips for Attending an Industry Conference
On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with attendees, speakers, and conference hosts, and downloading your thoughts after the conference wraps up.
⭐ MENTIONED IN THE EPISODE:
The Reset Conference
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
CONNECT WITH SARA:
🌐 Website
📸 Instagram
🎥 YouTube -
Creating Quizzes as Lead Magnets with Josh Haynam, CEO of Interact
On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI.
Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journey as well.
✨ MEET JOSH HAYNAM
Josh serves as the CEO and co-founder of Interact, which was founded in 2013 and is now working with over 7,000 businesses around the world. In 2022, Interact shifted to be an AI-powered quiz maker, and now you can create quizzes from any piece of content in 2 minutes with AI.
✨ FOLLOW INTERACT ONLINE
WEBSITE: https://tryinteract.com
YOUTUBE: https://www.youtube.com/channel/UCWfXrhPmVqfZfW5BsZkfT5Q
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
That's So Me: Website Relaunch with Sarah Monson, Senior Photographer
In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves.
Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing membership, and how it led to working together on retainer and then to a full website overhaul.
✨ MEET SARAH MONSON
Hey there! It's me Sarah, an adventuring, rural-loving senior photographer at SMP.
Seniors who trust SMP to capture their senior photography session want imagery that captures who they uniquely are and an easy-going, supportive experience before and after the camera’s been clicked. It’s important to me that my seniors have an enjoyable photography session and simply can’t wait to share their photos with their favorite people, which is why I spend time with each senior client and their families to set the vision for their sessions.
After a 21-year career in corporate graphic design, my passion for photography became my full-time career. Now, I’m living my best life connecting with high school seniors on the cusp of their own journeys to realize their dreams.
When I don’t have a camera in my hands, I’m gardening, fishing, and adventuring with my husband and our grown daughters in southwest Wisconsin and wherever our travels take us!
VISIT SARAH ONLINE
WEBSITE: https://smonsonphotography.com
INSTAGRAM: https://www.instagram.com/sarahmonsonphotography/
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
One Year of Copywriter on Call
CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉
On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company.
Tune in as Sara looks back on the past year in her business and what's happened since launching the Copywriter on Call podcast. She also takes a look at what's coming next for What Sara Said and spills the beans on a NEW business venture, What Sara Reads!
⭐ MENTIONED IN THE EPISODE:
What Sara Reads: https://shopwhatsarareads.com
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
SEO Basics for Photographers with Brittany Herzberg
On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographers need to know to optimize their websites.
Tune in to learn:
- The three questions that Brittany recommends all business owners consider when getting started with SEO
- Simple keyword research for photographers
- Three steps that photographers should take to optimize images on their website
✍️ MEET BRITTANY HERZBERG, SEO & CASE STUDY COPYWRITER
You get it—visibility is important. And although you have no desire to become the internet's best kept secret, SEO is the last thing you want to think about or do. Massage-therapist-turned-copywriter, Brittany Herzberg has made it her mission to simplify SEO and make it bring more of the right traffic to your site—using some very... KEY words.
✨ MENTIONED ON THE EPISODE:
Brittany's FREE SEO Checklist: https://brittanyherzberg.com/checklist
Get 10% Off Brittany's SEO Podcast Show Notes Template with code ONCALL: https://brittanyherzberg.com/digital-shop/seo-podcast-show-notes-template
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
Introducing...ChatGPT Brand Voice Hacks
On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type.
Say goodbye to icky, robot-like ChatGPT results, because these hacks give you practical prompts to initiate and refine the words that ChatGPT spits out at you so that the copy actually sounds like YOU!
Here are a few features of the ChatGPT Brand Voice Hacks digital product:
- Swipe-ready prompts to generate website headlines that serve and sell to your ideal client
- Ready-to-use formulas to understand your client's mindset at every stage of the customer journey
- Ideal for creative business owners who know their brand voice type and want to dabble in using AI to streamline their content creation and inform their messaging strategy
📚 MENTIONED IN THIS EPISODE:
✨ Brand Voice Quiz
✨ ChatGPT Brand Voice Hacks (available for purchase)
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
CONNECT WITH SARA:
🌐 Website
📸 Instagram
🎥 YouTube
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