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123 episodes
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Duo On Air Podcast Duo Collective
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Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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#124: Marketing Strategies for Overwhelmed Business Owners
Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!
Episode Show Notes: https://duocollective.com/blog/marketing-strategies-for-overwhelmed-business-owners
Links Mentioned in This Episode:
#88: https://duocollective.com/blog/how-many-channels-to-market-your-business
#37: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/ -
#123: Should you buy multiple domains for your business?
In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!
Episode Show Notes: https://duocollective.com/blog/buying-multiple-domains-and-seo
Links Mentioned in This Episode:
#109 https://duocollective.com/blog/3-things-search-engines-do
#19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/ -
#122: Why cheap design may be costing you more
In today’s episode, we uncover why opting for cheap design might end up costing you more in the long run. We’re diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let’s make sure your brand investment pays off!
Episode Show Notes: https://duocollective.com/blog/why-cheap-branding-and-design-may-be-costing-you-more
Links Mentioned in This Episode:
#101: https://duocollective.com/blog/copywriting-client-rebranding-experience
#96: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand
#22: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business
https://duocollective.com/blog/primary-and-secondary-logos-why-you-need-both-and-more-for-your-branding
https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business
https://duocollective.com/blog/4-common-branding-mistakes
https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know
https://duocollective.com/blog/why-you-need-a-custom-brand-pattern
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/ -
#121: How to Choose the Best Keywords
In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings!
Links Mentioned in This Episode:
Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords
https://duocollective.com/free-seo-tools
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
#15: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know
#69: https://duocollective.com/blog/a-breakdown-of-my-seo-process -
#120: A Peek Inside The Nonprofit World & A Big Duo Announcement
In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.
Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this!
Links Mentioned in This Episode:
Duo Gives Back: https://duocollective.com/duo-gives-back
Episode Show Notes: https://duocollective.com/blog/starting-a-non-profit-with-gloves-for-grief
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/ -
#119: AI Tools We Are Loving For Our Business
Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!
Links Mentioned in This Episode:
Quiz made with Interact AI: Find your SEO Superpower
Episode #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses
Episode #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care
Episode Show Notes: https://duocollective.com/blog/ai-tools-we-love-for-our-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/