Beyond Marketing. The Podcast MG Empower

Who hasn’t ever stopped whatever it is that they were doing for a peek at the grand interval shows of the American Football League final, the Super Bowl (that under the production company of no one less than Jay-Z, has brought to its stage Rihanna, Bruno Mars, JLo and Shakira, among other stellar artists)? 

The world of sports seems to have taken over pop culture, permeating fashion, music and consumerism across the most diverse cultures and communities. Or would it be diversity that is reshaping the businesses? The answer is yes. Some of the most long-established industries are manoeuvring to stay relevant across the exponential rise of new and powerful groups.   

In this touchdown episode of Beyond Marketing - The Podcast, the Cultural Strategist for the iconic NFL, Javier Farfan, opens up about the moves to access and engage the audiences that will shape the dynamics of the new economy, and “future-proof the business”. Alongside our hosts, Farfan pinpoints the focus on bringing the so-called minority groups into the fields of American football. He states the relevance of women’s, LGBTQ+ and Latin communities' voices and a targeted strategy to engage kids and youth.

A lesson on how to recognize and anticipate new audiences, and effectively reach and retain them - from identifying cultural and geographic nuances to the partnership with influential voices and media outlets, and new technologies. The NFL is building a new football for a new world, and those cultural strategies will fit right into any business that wishes to thrive in this already-rolling future. 


---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time. 



In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy. 

From an incredible personal journey – Camila went from blogging about her “outfits of the day” to hosting TedTalks, becoming a leading voice in culture and tech, and founding companies like GE Beauty, a responsible beauty brand – to the evolution of AI and the impact of algorithms on critical thinking, this conversation is wide-ranging and important. Listen for inspirational women, epic life stories, and thought-provoking explorations of business and culture.



#GEBEauty #CamilaCoutinho #Marketing #Podcast #MarketingPodcast #InfluencerMarketing #Influencer #Beauty


///

No início dos anos 2000, Camila Coutinho foi uma das primeiras influenciadoras a ter um milhão de seguidores. Como pioneira da era da mega influência, ela não só participou do nascimento e da evolução de uma nova indústria que mudou o mundo, como também foi visionária ao capitalizar as oportunidades de negócio dentro dela – prevendo e moldando um futuro que poucos poderiam imaginar na época.



Neste episódio de Beyond Marketing, Camila se junta à amiga de longa data, fundadora e CEO da MG Empower, Maira Genovese, para discutir o passado, o presente e o futuro das mídias sociais e da economia de criadores. De sua incrível jornada pessoal – Camila passou de compartilhar seus "looks do dia” a apresentar TedTalks, tornando-se referência em assuntos como cultura e tecnologia, e fundando empresas como a GE Beauty, marca de beleza consciente – até a evolução da IA ​​e o impacto dos algoritmos no pensamento crítico, prepare-se para uma conversa ampla e importante. Um bate-papo com mulheres inspiradoras, histórias de vida épicas e reflexões instigantes sobre negócios e cultura - ouça agora.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves.

In this episode, our hosts sit down with a legend of our times to discuss the true meaning of virality, the impact of being queer on Esse’s worldview, and the ever-blurring lines between art, commerce and politics. Having found internet fame in 2021 thanks to a political satire video that made it big, Esse has since become an international comedy superstar, writer, activist, and influencer with 1.5M Instagram followers. He creates viral content – for mega brands like Smirnoff and Kinder Bueno – by being true to his identity, without ever actually revealing his name (“Esse Menino” means “This Boy” in Portuguese).

Listen for an iconic life story, unique perspectives on social marketing, and important lessons for anyone looking to go viral – if that is indeed your goal – whether you’re a brand, creator, or anything in between.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content. 



By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her moving story and life-affirming personality reveals the gaps and opportunities for the media industry to actively address and support the lived realities of their disabled consumers. 

Listen for a smart and inspiring lesson for brands, agencies… and humans!




---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

In this special episode of our #InfluencerMarketingUncovered Podcast, creators Denis Colak and Nimi Blackwell are welcomed by our Founder & CEO Maira and Account Director Steff to share their journey towards becoming a powerful and dynamic duo.



The conversation touches on their perspectives on the influencer landscape, the key differences between working with luxury and fast-fashion brands, and the pace of diversity in the industry.



Tune in for a delightful short break!


---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.  

In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike. 

If you’re interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed!


---

Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message