29 episodes
Not Your Father’s Fundraising Podcast Ryan Thomas
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- Business
A podcast about, you guessed it: nonprofit fundraising. This isn’t the first podcast about it, but definitely not like any others you’ve listened to. This is a podcast for fundraisers by fundraisers.
No boring charts or the same stale “best practices” you’ve heard for years. No ideas that only work in theory, here. No concepts from people who aren’t in the same trenches as you are every single day.
Every week, you’ll get practical strategies and tips to craft messages that engage donors and raise more money. And you can use start using them as soon as the episode is over!
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Episode 29: How to Have Successful Year End Fundraising
The holiday season is important for nonprofit fundraising, but no week can even compare to the last week of the year. Year End campaigns can bring in 15-25% (or more!) of an organization's overall revenue. But how do you make sure your Year End campaign is as effective as it can be?
Ryan and Steve walk through easy things you can do to maximize the impact you can have in the last few days of the year. What do you say? Where do you say it? When do you say it? -
Episode 28: More Ways to Know if Your Fundraising is Working
Unintentionally, Ryan and Steve turned this into a two-part episode. Last week, they talked through a micro view of how to evaluate your fundraising (ROI, income generated overall, performance of each impact).
But this week is a macro look--if your fundraising is (or isn't) working, what does that look like for your organization's "vital signs"? And more importantly, what do you do if you don't like what you see?
Also:
Warm cookies
Repeat, repeat...repeat
Golfer who disappeared...never to be heard from again (not really, but he did disappear from the PGA Tour) -
Episode 27: How to Determine if Your Fundraising is Working or Not
You put in all that hard work to create your fundraising impacts and get them to the right donors at the right time. But, then, how do you know if it's working?
Ryan and Steve talk about what metrics to follow, which don't matter, and which can deceive you into thinking you're doing better than you really are. -
Episode 26: How to Retain Donors
The only thing as important as getting new donors is KEEPING the donors you've acquired.
Ryan and Steve walk through how to calculate donor retention, what a good retention percentage looks like, and how to raise yours if it's not where it should be. -
Episode 25: Reasons Why Your Email Didn't Raise Money
We know that email is a viable form of fundraising. But, not all emails do well and bring in a lot of donations--and it can be hard to determine exactly what (if anything) went wrong.
Also on this episode:
Newsletters that bury the interesting parts
An early Giving Tuesday tip
Follow @AlexLlull on Twitter if you're looking to build a Twitter audience
oneicity.com/pod
podcast@oneicity.com -
Episode 24: Mailbag No. 2
Your emails to podcast@oneicity.com really will get answered, and this episode is proof!
In this mailbag episode, Ryan and Steve answer:
How to start a Millennial strategy
How do you plan a big event right now?
The best way to fundraise on Giving Tuesday