22 min

$30,000,000 in sales through community led growth and partnerships My Biggest Lessons with Chris Meade

    • Entrepreneurship

Ash Melwani is cofounder and CMO at Obvi, a health and wellness supplement brand. He joins Chris Meade to talk about the growth of their brand to over $30M in sales over the last 30 months.
3:30 Setting up partnerships with legacy brands like Entenmann's and Reese's for partner and customer value and understanding.
9:00 Advanced marketing and collaborating with other brands.
12:00 Ash shares his biggest lessons which include not testing enough, bad flavours.
15:00 Keeping it simple with unanimous approval in house for flavouring.
17:00 Power of their Facebook community for RandD.
19:00 How the 3 co-founders came together to play to each other's strengths.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

Ash Melwani is cofounder and CMO at Obvi, a health and wellness supplement brand. He joins Chris Meade to talk about the growth of their brand to over $30M in sales over the last 30 months.
3:30 Setting up partnerships with legacy brands like Entenmann's and Reese's for partner and customer value and understanding.
9:00 Advanced marketing and collaborating with other brands.
12:00 Ash shares his biggest lessons which include not testing enough, bad flavours.
15:00 Keeping it simple with unanimous approval in house for flavouring.
17:00 Power of their Facebook community for RandD.
19:00 How the 3 co-founders came together to play to each other's strengths.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

22 min