100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.2 • 5 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    535: Smoothing Cash Flow Turbulence

    535: Smoothing Cash Flow Turbulence

    535: Smoothing Cash Flow Turbulence
    Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
    WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW CELENE & HER SALONS!
    Website: https://www.revampsaloncompany.com/revamp-salon-company
    Instagram: https://www.instagram.com/celenedupuis/

    • 41 min
    534: Hiring Experienced Stylists

    534: Hiring Experienced Stylists

    Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
    WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW FIX SALON
    Website: https://www.fixsalonseattle.com/
    Instagram: https://www.instagram.com/fixsalonseattle/

    • 29 min
    533: Effectively Managing People and Priorities

    533: Effectively Managing People and Priorities

    Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.
    WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A 
     
    JOIN mya! joinmya.com
     
    Better Than Before Book
     
    Asana: https://asana.com/ 
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 

    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

    • 36 min
    532: Onboarding New Talent

    532: Onboarding New Talent

    Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
    WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW FIX SALON
    Website: https://www.fixsalonseattle.com/
    Instagram: https://www.instagram.com/fixsalonseattle/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

    • 38 min
    531: Grow Your List to Grow Your Revenue!

    531: Grow Your List to Grow Your Revenue!

    Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!
    WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/

    • 33 min
    530: How to Know When It’s Time to Rebrand

    530: How to Know When It’s Time to Rebrand

    If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.
    WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    FOLLOW SUGAR BRANDED
    Website: https://sugarbranded.com/
    Instagram: https://www.instagram.com/sugarbranded/

    • 30 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

karafirman ,

Love!

I love listening to Kati’s interviews. She has an amazing line up of guests where you can learn so much! Keep it coming!

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