47 min

The need for brand alignment to deliver the right experiences - with Chris Wallace a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

    • Marketing

Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.  

Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.  

47 min