The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions. From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world.
Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel?
If you are looking to learn more about how the travel industry is coming up with creative and resilient measures to protect their business, here is where to tune in!
Key Takeaways from this Show
Impact of the pandemic on the travel industry
Creative and resilient resorts for the travel industry to fight the pandemic
How can travel companies alter their brand messaging after COVID
And much, much more…