In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out.
John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution.
Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing?
If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on!
Key Takeaways from this Show
Hiring an agency vs. Building an in-house marketing team – which is the better option for you? What will education in 2021 and beyond look like? Is online education the new normal? And much, much more…