112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya The Pack Heavy Podcast

Highlights from today’s conversation with Nima:
Lifestyle Design
Value propositions to focus on
What’s in a name?
Focus = growth
Ecomm | Marketing & FB ads
Packaging evolution & innovation > Spout Pouches & Single serve Cans 
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Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans.
With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through.
Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations.
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Find the Broya here:
Web: https://broyaliving.com/ 
IG: @broyaliving 
Twitter: @nimasoco
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👉 Check out this episode & leave a review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
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👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com