38 min
S1 E12 | Building Agency 2.0: Alex Panousis, Carat How Agencies Thrive
-
- Marketing
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.
Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.
Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?
Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights!
Key Takeaways from this Show
Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...
©StackAdapt Inc.2022
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.
Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.
Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?
Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights!
Key Takeaways from this Show
Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...
©StackAdapt Inc.2022
38 min