33 episodes
20% - The Marketing Procurement Podcast Blair Enns and Leah Power
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- Business
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5.0 • 5 Ratings
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In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
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Season 2 Coming 2Q24
That's a wrap! We'll be back in Q2 of 2024 with a new season.
If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know:
Blair's Linkedin Leah's Linkedin Catch up on our first season at 20percent.com or via your prefered podcast platform.
Our music is composed by the talented Tim Lauer. -
This is Unsustainable w/ Caroline Johnson
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
The Business Model Company
Caroline’s Linkedin
WFA & MediaSense Future of Media Agency Models Report
Quantifying The Value of Pricing -
Marketing Is an Investment w/ Brett Colbert
Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
Brett’s company: Culture key
Brett’s Linkedin -
On Creative Effectiveness w/ George Tannenbaum
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
George’s blog: Ad Aged
GeorgeCo
George’s work site
George’s Linkedin
Rory Sutherland’s book: Alchemy
Blair's Innoficiency Problem article -
The Path to Great Work w/ Beverley Hammond and Susan Irving
20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
Broken Heart Love Affair
Beverley's Linkedin
Kruger Products
Susan’s Linkedin
Unapologetically Human -
Agency Model Innovation w/ Caroline Johnson
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
The Business Model Company
Caroline’s Linkedin
Madison Avenue Makeover
Forrester’s “Ditch The Pitch” Research Report