20% - The Marketing Procurement Podcast

Blair Enns and Leah Power
  • 4.8 (6)
  • MARKETING
  • UPDATED BIWEEKLY
20% - The Marketing Procurement Podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

  1. 2023-11-15

    This is Unsustainable w/ Caroline Johnson

    The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin WFA & MediaSense Future of Media Agency Models Report Quantifying The Value of Pricing

    48 min

  2. 2023-11-01

    Marketing Is an Investment w/ Brett Colbert

    Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett’s company: Culture key Brett’s Linkedin

    46 min

  3. 2023-10-18

    On Creative Effectiveness w/ George Tannenbaum

    In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George’s blog: Ad Aged GeorgeCo George’s work site George’s Linkedin Rory Sutherland’s book: Alchemy Blair's Innoficiency Problem article

    33 min

  4. 2023-10-04

    The Path to Great Work w/ Beverley Hammond and Susan Irving

    20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan’s Linkedin Unapologetically Human

    43 min

  5. 2023-09-20

    Agency Model Innovation w/ Caroline Johnson

    The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report

    48 min

  6. 2023-09-06

    Tuning Up the Client-Agency Relationship w/ David Meikle

    Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website Tuning Up Diagnostic Tuning Up e-book Tuning Up Hardcover David’s first book: How to Buy a Gorilla

    47 min

  7. 2023-08-23

    Just Say No w/ Niki McMorrough

    Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Niki’s website Niki’s Linkedin The Drum Network The Drum Open Mic The Drum’s Recommended Agencies

    44 min

  8. 2023-08-09

    2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

    Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time.  Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin  The ICA The ICA's Linkedin David C. Baker 2Bobs The Win Without Pitching Manifesto

    29 min
See All (32)

Ratings & Reviews

4.8
out of 5
6 Ratings

About

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada