45 min
#24 - Building a Brand from the Ground Up: How Stryx Cosmetics Leveraged TikTok to Grow a Passionate Community of Fans w/ Jon Shanahan Growth & Greatness eCommerce Podcast
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- Marketing
It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discover...
It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discover...
45 min