1 hr 49 min

32. Rory Sutherland, Ogilvy UK Real World Behavioural Science

    • Social Sciences

Send us a Text Message.Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the crea...

Send us a Text Message.Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the crea...

1 hr 49 min