46 min
#36 - Building community, tribalism, and the principle of People Like Us Do Things Like This (Seth Godin & Ben Grynol) LEVELS – A Whole New Level
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- Health & Fitness
When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin, a global thought leader, brought to the world more than 10 years ago.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing – which was an instant bestseller in numerous countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
In 2013, Seth was inducted into the Direct Marketing Hall of Fame and, in 2018, was inducted into the Marketing Hall of Fame.
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.
In this episode, Seth and Ben Grynol, Head of Growth at Levels, talked about marketing, community, and what it was like to grow up in Buffalo, New York.
(00:06) - People like us do things like this
(04:21) - There isn't one Buffalo
(08:32) - The rise of the interview podcast
(10:45) - Professionals are expected to embrace consistency over authenticity
(14:05) - New media is exciting because it's always changing
(16:33) - Following the path to find the dynamics of the medium
(18:18) - How do ads create value?
(23:42) - Defining the culture to drive action
(26:18) - Respecting people who like loud music
(29:34) - How do you build community?
(40:52) - Building a new path for learning
Transcripts & Show Notes
Watch the Video – https://youtu.be/bim08ixEYtc
LINKS
SETH GODIN
Seth's Blog – seths.blog
Akimbo Podcast – akimbo.link
Seth's Website – sethgodin.com
When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin, a global thought leader, brought to the world more than 10 years ago.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing – which was an instant bestseller in numerous countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
In 2013, Seth was inducted into the Direct Marketing Hall of Fame and, in 2018, was inducted into the Marketing Hall of Fame.
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.
In this episode, Seth and Ben Grynol, Head of Growth at Levels, talked about marketing, community, and what it was like to grow up in Buffalo, New York.
(00:06) - People like us do things like this
(04:21) - There isn't one Buffalo
(08:32) - The rise of the interview podcast
(10:45) - Professionals are expected to embrace consistency over authenticity
(14:05) - New media is exciting because it's always changing
(16:33) - Following the path to find the dynamics of the medium
(18:18) - How do ads create value?
(23:42) - Defining the culture to drive action
(26:18) - Respecting people who like loud music
(29:34) - How do you build community?
(40:52) - Building a new path for learning
Transcripts & Show Notes
Watch the Video – https://youtu.be/bim08ixEYtc
LINKS
SETH GODIN
Seth's Blog – seths.blog
Akimbo Podcast – akimbo.link
Seth's Website – sethgodin.com
46 min
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