12 min
38- PR and Marketing Laws - No. 3: Success Nata PR School (EN)
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- Marketing
After the law of failure, I thought I might talk about success – which is, in my humble opinion, a more inspiring law.
The Collins English Dictionary defines success as follows:
- The favourable outcome of something attempted.
- The success of that deal prompted it to explore the sale of other holdings.
I don’t know about you, but when I created the NATA PR agency, I didn’t tell myself I was going to fail as many times as I could in order to succeed better!
Of course, we learn from our mistakes, but when we put all that effort into starting a business, the point is to succeed. Indeed, the end goal of a business is to generate income, so its creators and employees can earn a living. For me, this is the meaning of achievement and success!
How can success be different for each of us?
Some customers who are already successful and come to us believe that their good fortune derives from their products or their genius alone, and that any setbacks can be chalked up to marketing and PR.
No doubt they have misjudged the cause of their success, because it’s clear to me that whether they know it or not, they’ve done some marketing right:
1- They’ve clearly and precisely defined their products.
2- They’re very active on both social and traditional media.
The classic trap is when the ego takes over and the executive sees themselves as the typical customer. They may embody the company’s ideal customer, but it’s quite uncommon.
Here are some benchmarks to get you on the road to success:
1-Watch the trends, because, just like tides, you can’t fight them.
2-Maintain direct contact with your customers – your base.
3-Make time to think about your business, think creatively, and create value.
We’ve often supported new brands making their début in North America.
I’ve been surprised by the behaviour of some executives who had been successful in several markets:
1-They’re dying to go out into the field and meet “real” customers (in drugstores or supermarkets).
2-They’re humble and they’re willing to listen to agencies active in the market they wanted to penetrate.
3-They welcome customers’ feedback.
4-They want to adapt their products to serve their future customers better.
Delegating all your marketing can be dangerous – even fatal – to your business.
Today, a trend that you don’t know about, or choose to ignore, may cause you to hemorrhage market share.
The big beauty groups see it every day. Some brands, like Tata Harper and Glossier, which seize new trends, grow quickly, and respond incredibly quickly to new expectations of customers looking specifically for safe, natural beauty products. Right now, this is also true for vegan products. Growing consumer appetite for vegan foods has spurred the creation and development of several young companies in the sector.
Fast growth happens online. The tools for making yourself known are inexpensive and readily accessible.
Every week, we see smart start-ups combining our PR services with their social media and boosting their market share.
So, what are you doing to stay tuned to your customers?
I’d like to know what you have to say on the subject and hear about your success. If you want to know more about the powerful tools that PR and social media can be, contact us today for a free consultation.
Subscribe to our lists: www.natapr.com.
After the law of failure, I thought I might talk about success – which is, in my humble opinion, a more inspiring law.
The Collins English Dictionary defines success as follows:
- The favourable outcome of something attempted.
- The success of that deal prompted it to explore the sale of other holdings.
I don’t know about you, but when I created the NATA PR agency, I didn’t tell myself I was going to fail as many times as I could in order to succeed better!
Of course, we learn from our mistakes, but when we put all that effort into starting a business, the point is to succeed. Indeed, the end goal of a business is to generate income, so its creators and employees can earn a living. For me, this is the meaning of achievement and success!
How can success be different for each of us?
Some customers who are already successful and come to us believe that their good fortune derives from their products or their genius alone, and that any setbacks can be chalked up to marketing and PR.
No doubt they have misjudged the cause of their success, because it’s clear to me that whether they know it or not, they’ve done some marketing right:
1- They’ve clearly and precisely defined their products.
2- They’re very active on both social and traditional media.
The classic trap is when the ego takes over and the executive sees themselves as the typical customer. They may embody the company’s ideal customer, but it’s quite uncommon.
Here are some benchmarks to get you on the road to success:
1-Watch the trends, because, just like tides, you can’t fight them.
2-Maintain direct contact with your customers – your base.
3-Make time to think about your business, think creatively, and create value.
We’ve often supported new brands making their début in North America.
I’ve been surprised by the behaviour of some executives who had been successful in several markets:
1-They’re dying to go out into the field and meet “real” customers (in drugstores or supermarkets).
2-They’re humble and they’re willing to listen to agencies active in the market they wanted to penetrate.
3-They welcome customers’ feedback.
4-They want to adapt their products to serve their future customers better.
Delegating all your marketing can be dangerous – even fatal – to your business.
Today, a trend that you don’t know about, or choose to ignore, may cause you to hemorrhage market share.
The big beauty groups see it every day. Some brands, like Tata Harper and Glossier, which seize new trends, grow quickly, and respond incredibly quickly to new expectations of customers looking specifically for safe, natural beauty products. Right now, this is also true for vegan products. Growing consumer appetite for vegan foods has spurred the creation and development of several young companies in the sector.
Fast growth happens online. The tools for making yourself known are inexpensive and readily accessible.
Every week, we see smart start-ups combining our PR services with their social media and boosting their market share.
So, what are you doing to stay tuned to your customers?
I’d like to know what you have to say on the subject and hear about your success. If you want to know more about the powerful tools that PR and social media can be, contact us today for a free consultation.
Subscribe to our lists: www.natapr.com.
12 min