41: Behavioral Economics in Advertising Mad Hat Economics
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- Social Sciences
We are back! For the first episode of 2020 we have Mr. Daniel Bennett, Director of Behavioral Consulting Unit at Ogilvy UK. He talks to us about his some really interesting applications of behavioral theory in marketing and advertising to solve rather sticky problems. Hosed by Professor David Just and Afshan Husain.
We are back! For the first episode of 2020 we have Mr. Daniel Bennett, Director of Behavioral Consulting Unit at Ogilvy UK. He talks to us about his some really interesting applications of behavioral theory in marketing and advertising to solve rather sticky problems. Hosed by Professor David Just and Afshan Husain.