1 hr 8 min
49. Building your brand with purposeful press with my PR agent, Lydia Bagarozza Find Your Magic
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- Entrepreneurship
Today I am interviewing my PR agent, Lydia Bagarozza. Lydia helps purpose-driven brands expand their audience, grow their impact, gain credibility and trust — and secure press opportunities organically. She is passionate about working with mentors, consultants, and environmentally conscious brands, and finds it her absolute mission to help them leave behind a legacy on this planet.
Her diverse professional background includes working on PR campaigns for brands in the coaching, wellness, beauty, grooming, lifestyle, music, and fashion space. We start off this conversation with her background of doing PR in the music industry and ultimately getting burnt out – we have a lot of similarities here! After dealing with some health ailments, she started her journey to self-discovery and realized her jobs made her feel undervalued.
For years I have done my own press and outreach to figure out how to be featured as a speaker for events, be on podcasts, and even be a guest writer on other people’s blogs. Although it was working out, I knew I was ready to level up! I found Lydia because she pitched one of her clients (The Sensual Chef) to be on my podcast, and based on her pitch I immediately knew I needed to learn more about her.
With Lydia’s hard work, I have not only seen results already, but really the main benefit I have found is having a new point of entry to my business through media by building credibility. It’s all about being a thought leader in your industry!
Connect with Lydia:
Free PR Checklist: https://www.lydiabagarozza.com/home#subscribe
Website: https://www.lydiabagarozza.com/
PR Accelerator Course: https://www.lydiabagarozza.com/courses
Instagram: https://www.instagram.com/lydmariebag/
Connect With Me:
Kelsey’s Website: http://www.kelseyformost.com
Kelsey’s Youtube: https://www.youtube.com/user/keformost
Kelsey’s Instagram: https://www.instagram.com/kelsey.writes
Kelsey’s Courses: https://kelseyformost.com/courses
Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/
Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com
Today I am interviewing my PR agent, Lydia Bagarozza. Lydia helps purpose-driven brands expand their audience, grow their impact, gain credibility and trust — and secure press opportunities organically. She is passionate about working with mentors, consultants, and environmentally conscious brands, and finds it her absolute mission to help them leave behind a legacy on this planet.
Her diverse professional background includes working on PR campaigns for brands in the coaching, wellness, beauty, grooming, lifestyle, music, and fashion space. We start off this conversation with her background of doing PR in the music industry and ultimately getting burnt out – we have a lot of similarities here! After dealing with some health ailments, she started her journey to self-discovery and realized her jobs made her feel undervalued.
For years I have done my own press and outreach to figure out how to be featured as a speaker for events, be on podcasts, and even be a guest writer on other people’s blogs. Although it was working out, I knew I was ready to level up! I found Lydia because she pitched one of her clients (The Sensual Chef) to be on my podcast, and based on her pitch I immediately knew I needed to learn more about her.
With Lydia’s hard work, I have not only seen results already, but really the main benefit I have found is having a new point of entry to my business through media by building credibility. It’s all about being a thought leader in your industry!
Connect with Lydia:
Free PR Checklist: https://www.lydiabagarozza.com/home#subscribe
Website: https://www.lydiabagarozza.com/
PR Accelerator Course: https://www.lydiabagarozza.com/courses
Instagram: https://www.instagram.com/lydmariebag/
Connect With Me:
Kelsey’s Website: http://www.kelseyformost.com
Kelsey’s Youtube: https://www.youtube.com/user/keformost
Kelsey’s Instagram: https://www.instagram.com/kelsey.writes
Kelsey’s Courses: https://kelseyformost.com/courses
Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/
Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com
1 hr 8 min