12 min

51. Social Business Model Canvas: Value Propositions Strategy Made Simple

    • Marketing

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.


Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.


We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.


Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.


We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.

12 min

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