1 hr 55 min
67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02 B2B Revenue Vitals
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- Marketing
On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
1 hr 55 min