Social Selling Simplified with Lori Ervin Lori Ervin

Last June I walked away from my VIP Group, and 6 weeks ago I decided it was time to go back.
 

Both decisions were right for me at the time and I am glad that I made them.

 

This episode will take you through the reasons that I ended up jumping back into my group and what the results have been.

 

This is the final episode of season 6 ...and I want to thank you for listening, thank you for being a part of my community, and thank you for being a part of my journey! XO

What if being YOU was the secret sauce? But also the hardest part of all?
 

Here's the thing - 

 

I think we all struggle with authenticity. 

 

In a world where we have so many outside influences, where our companies train us to fit inside a box, where we learn strategies on how to be successful and where we are constantly inundated with what success looks like from an outside perspective - it can be a hell of a challenge, to just 'be ourselves.'

 

In this episode of the Podcast, I sat down with my good friend Lauren Gilhula and chatted about how to do this. And also how to know if you are currently operating outside of this. And exactly why, this will actually make your business easier to show up inside ...and actually make it fun.

 

I think you're going to love it!

 

And after you listen to it, I want you to give yourself permission to release the shit that is holding you back. The worries or fears around judgement, all of the 'shoulds' that exist in the back of your brain ...and just ask yourself - "if there were no rules, how would I build my business? How would I show up? What would I share?"

 

And then find a way to go out and do that!

 

Want to connect with Lauren?


You can follow her over on Instagram @mzzlaurengilhula

Let's chat about how FB Ads (and IG) can build community.
 

Okay, I am going to be honest with you - I had never truly considered FB Ads as an option for Network Marketers ...or as a way to build community, using content you have already created. I had always thought of them as more of a way to 'sell stuff.'

 

So, this time with Meagan Buggey was mind blowing in so many ways for me. And I bet it will be for you too.

 

Here are my biggest take-aways, and then I am going to leave you to listen to the episode for yourself:


Use ads to push content you have already created out to a wider audience
A very small percentage of your audience is seeing your content, so ads can help to increase that percentage
Ads do not need to be expensive, you can see results for as little as $5/day

 

I will say - Meagan also chatted about the kind of content that makes the most sense for ads, so make sure to listen closely to that part.

 

More about Meagan Buggey:
 

Meagan is as a Meta-certified Digital Marketing Expert, and the CEO of Meagan and Company. As a busy mom and entrepreneur, she understands the struggle of juggling multiple responsibilities. Between running her business and taking care of her family, there's sometimes barely enough time to catch her breath!

 

This is why she has made it her purpose to help other moms and entrepreneurs just like her build their businesses with Facebook and Instagram Ads (without sacrificing precious moments with their family and friends.) 

 

She knows that today’s online space is competitive, which is why she creates unique and effective marketing strategies and campaigns for businesses to show up effortlessly and attract an abundance of perfect clients. Her strategies not only cut through the noise but also elevate businesses above their competitors, enabling them to stand out.

 

With her wealth of knowledge and experience, she has a proven track record of success helping many businesses increase brand awareness, reach a larger audience and generate more leads with Facebook and Instagram Ads. 

 

Places you can find Meagan:
FREEBIE/BOOK A CALL:  youradbestie.com

Instagram: www.instagram.com/meaganandcompany

Website: www.meaganandcompany.com

I dropped my VIP Group this Summer.
 

Yup, the girl who teachers how to run a successful VIP Group, threw caution to the wind these last 2 months and decided to do a little social media experiment that included NOT posting inside her group.

 

Okay, enough with the 3rd person narrative.

 

Honestly, after more than 8 years of building a successful, thriving VIP Group that was the center of my social media strategy - I wanted to see if there was another way. I wanted to see if by dropping one (time consuming) element, if I would free up more time and energy to put more intention into other areas of social media.

 

Curious?

 

I'll tell you all about it in this episode.

Here's the thing - a lot of us aren't actually out there selling, but think that we are so we are wondering where all of the sales are?
 

There is a huge difference between ACTIVE and PASSIVE selling.

 

Let me explain ...

 

Passive Selling is what you are doing for your baseline activity. It's the consistent posting in your VIP Group and in your stories, etc.

 

Active Selling is the sales strategies that you're actually doing, that directly pull in sales. Personal reach outs, VIP Group takeovers, events, etc.

 

And you need both inside your business. One lays the foundation, one brings in the bacon.

 

I will explain fully in this episode.

I get asked this all the time - "can I do 2 companies at one time?"
 

And the answer is two-fold.

 

Yes, and no.

 

I mean, the truth is - you can do anything that you want. It's your life, it's your businesses. But there's a lot to consider when you're thinking about signing up for another company and it's important to look at this decision from all angles?

 

Questions to ask yourself:


What do I hope to get out of each company?
Is there a common theme between the 2 and do they appeal to the same ideal customer? Ie. Will they fit into the brand that I am building.
Will I grow them together or separately?

 

I will explain all of this in this episode, and help you make the decision for yourself. Or! If you already have 2 businesses, hopefully give you some useful tips for how to be successful with both of them and not constantly feel like you have a million balls in the air.

 

Sound good? Enjoy! XO