We chat with Althea Johnson, founder of Propr Lifestyle, online K-beauty store based in Toronto. A trip to Seoul, Korea for Althea turned into an exploration of the Korean skincare traditions, technologies, and advances from the Asian perspective of skincare routines. In search for solutions to help with her own severe cystic acne, eczema and sensitive skin, she discovered result-oriented techniques and products to help alleviate her issues and concerns. Althea’s work has been featured in The Kit and The Globe and Mail, and she’ll give us advice about all the things we can do to take care of our skin as we age.
Althea is a Toronto based skincare and lifestyle blogger from London, England. She left her corporate job in Pharmaceutical Sales to grow Propr Lifestyle into the community that it is today. Althea started this business to share her experience and growing knowledge with those who have similar skin issues and want to learn more about how Korean skincare can improve their skin’s appearance. She believes that a personalized Kbeauty skincare routine can lead to glowing, clearer skin that retains elasticity.
The online store shop.proprlifesttyle.com offers award-winning Korean skincare products that combine plant-based ingredients with state-of-the-art technology and are suitable for sensitive skin types including eczema. The products are parabens-free, sulphate-free and synthetic-free. Propr Lifestyle can be found at: www.proprlifestyle.com , and the retail store is located at 458 Ossington Avenue in Toronto. Follow them on IG @proprlifestyle
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