44 min
74 - Jo-Anne Reynolds (Sexy AF Spirits) The Explore84 Podcast
-
- Self-Improvement
If you’ve ever participated in “sober October” or had friends or family abstaining from drinking, whether that be for religious reasons, health reasons, or pregnancy, you’ve likely noticed there often aren’t many options for them and alcohol-centric venues beyond juice or pop. This week’s guest, Sexy AF Spirits founder and CEO Jo-Anne Reynolds, has just the thing.
In recent years the availability of non-alcoholic brews has expanded in tandem with the explosion of craft beer. But for those who prefer a cocktail their sober options have been few and far between, and as Jo-Anne explains there are only so many shirley temples you can drink before you want something else. Handcrafted and made locally in Calgary, her line of alcohol free spirits are making a wide array of cocktails possible without an ounce of booze.
In addition to learning about the many products already available of Sexy AF Spirits, such as their “Vir-gin” and “Triple Sexy”, Jo-Anne also helps us decode what some of the language in this sector means, with unexpected differences between “de-alcolized”, “non-alcoholic” and “alcohol free”. In the case of her alcohol free spirits, these products are produced without a single ounce of alcohol ever being part of the process, making them appropriate for just about anyone. And since you can follow most any traditional cocktail recipe without any modifications it is easier than ever for would-be sober bartenders.
It’s hard to have any conversation about business these days without talking about the elephant in the room, COVID and how folks have adapted. In the case of Sexy AF Spirits, Jo-Anne was preparing to launch this brand just as COVID hit, and her plans for going B2B and primarily selling these through on-premise was uprooted overnight with bars and lounges closed. But in the Albertan tradition she quickly innovated and adapted, setting up an online store almost immediately along with a focus on how to videos and recipe books. With the world slowly re-opening she looks forward to distributing her products everywhere from bars to restaurants to grocery stores.
—
Let’s Meet For A Beer: website | facebook
Alberta Beer Festivals: website | twitter | instagram
Jo-Anne Reynolds - Sexy AF Spirits: website | twitter | instagram | facebook
If you’ve ever participated in “sober October” or had friends or family abstaining from drinking, whether that be for religious reasons, health reasons, or pregnancy, you’ve likely noticed there often aren’t many options for them and alcohol-centric venues beyond juice or pop. This week’s guest, Sexy AF Spirits founder and CEO Jo-Anne Reynolds, has just the thing.
In recent years the availability of non-alcoholic brews has expanded in tandem with the explosion of craft beer. But for those who prefer a cocktail their sober options have been few and far between, and as Jo-Anne explains there are only so many shirley temples you can drink before you want something else. Handcrafted and made locally in Calgary, her line of alcohol free spirits are making a wide array of cocktails possible without an ounce of booze.
In addition to learning about the many products already available of Sexy AF Spirits, such as their “Vir-gin” and “Triple Sexy”, Jo-Anne also helps us decode what some of the language in this sector means, with unexpected differences between “de-alcolized”, “non-alcoholic” and “alcohol free”. In the case of her alcohol free spirits, these products are produced without a single ounce of alcohol ever being part of the process, making them appropriate for just about anyone. And since you can follow most any traditional cocktail recipe without any modifications it is easier than ever for would-be sober bartenders.
It’s hard to have any conversation about business these days without talking about the elephant in the room, COVID and how folks have adapted. In the case of Sexy AF Spirits, Jo-Anne was preparing to launch this brand just as COVID hit, and her plans for going B2B and primarily selling these through on-premise was uprooted overnight with bars and lounges closed. But in the Albertan tradition she quickly innovated and adapted, setting up an online store almost immediately along with a focus on how to videos and recipe books. With the world slowly re-opening she looks forward to distributing her products everywhere from bars to restaurants to grocery stores.
—
Let’s Meet For A Beer: website | facebook
Alberta Beer Festivals: website | twitter | instagram
Jo-Anne Reynolds - Sexy AF Spirits: website | twitter | instagram | facebook
44 min