There are obstacles intrinsic to being an entrepreneur scaling your business amidst a global recession, and there are obstacles inherent to running a sustainable fashion business — in particular, you want your customers to buy less, to consume less, but that also means less revenues for you.
Now, let’s combine the obstacles from both of those circumstances and instead of one global recession, let’s make it two. There we have it: Stephanie Ostler’s entrepreneurial journey thus far. In this episode, you’ll learn more about how Stephanie, the founder of Devil May Wear, has not only resiliently survived but also thrived as a business owner during the 2008 recession AND current COVID-19 pandemic.
3:57 About Stephanie & Devil May Wear
5:34 Difficulties associated with running a sustainable business
8:10 How Stephanie’s vision for Devil May Wear has changed over 17 years
11:43 Concept: the circular economy
13:00 How to start a business with ethics & sustainability as a priority
14:29 How to shop more sustainably
17:21 Parallels between the 2008 recession & today
24:03 Key lessons learned
27:00 How to deal with pandemic stress & financial strain
30:14 Easy ways to support small business right now
31:14 Staying in touch with Stephanie & Devil May Wear
More about Stephanie:
Stephanie launched Devil May Wear, straight out of high school immediately attracting international attention and sales. By the time she was 30, she had 3 successful retail locations in Vancouver and Victoria, Canada. In 2013, she delivered a TEDx talk called “The Luxury to Buy Better” where she spoke about the value of buying fewer things you love more. Stephanie currently teaches a course at Simon Fraser University in business and design based on textile sustainability called "Make Change Studio".
Get in touch with Stephanie via email: email@example.com
Check out Devil May Wear: https://www.devilmaywear.ca/
Follow Devil May Wear on Instagram: https://www.instagram.com/devilmaywear/
Like Devil May Wear on Facebook: https://www.facebook.com/devilmaywearstore
Keep up to date with Stephanie’s work: https://stephanieostler.wordpress.com/
More about Katy:
Katy is passionate human rights, animal welfare, and environmental activist, and the founder of Attire Media, an online platform that educates consumers about making ethical and sustainable fashion choices while promoting values of diversity and inclusion. After working in the fashion industry as a marketing specialist, business consultant, and model, she recognized that there were still major gaps in the fashion industry relating to diversity, ethics, and sustainability. Taking initiative on the problems plaguing one of the world’s largest industries, Katy started Attire to alleviate the gaps and help consumers adopt conscious fashion practices. Katy is also currently studying Commerce at the UBC Sauder School of Business, and is passionate about using business tools to alleviate social and environmental issues.
Follow Attire Media on Instagram: https://www.instagram.com/attiremedia/
Subscribe to Attire Media’s Newsletter: https://www.attiremedia.com/