53 min
#91: How to acquire new donors online, with Jeff Giddens The Build Good Fundraising Podcast
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- Non-Profit
So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause ...
So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause ...
53 min