12 min
96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns Let's Get Data-Driven
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- Marketing
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.
Mentioned in episode: Denise Duffield-Thomas's launch debrief
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.
Mentioned in episode: Denise Duffield-Thomas's launch debrief
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
12 min