44 episodes

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 380 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

Acquire- Lead Generation, Digital Marketing for Entrepreneurs Jennie Wright

    • Business
    • 5.0 • 1 Rating

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 380 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

    EP. 43 Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes

    EP. 43 Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes

    Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?
    In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.
    Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.
    Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!
    On This Week’s Episode, We Discuss:
    Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.
    Don't Forget to Follow and Review:
    Loving the Acquire podcast?
    Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with Katie:
    Visit Katie’s website: https://www.ecamm.com
    Follow Katie on Instagram: https://instagram.com/ecammnetwork
    Follow Katie on Facebook: https://www.facebook.com/ecammnetwork
    Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork
    Follow Katie on X: https://www.x.com/ecammtweets
    Watch Katie on YouTube: a href="https://www.youtube.com/c/ecammnetwork" rel="noopener noreferrer"...

    • 40 min
    EP 42: The Immersion Conversion Vortex: Service-Centric Lead Generation Strategies for Podcasters with Evans Putman

    EP 42: The Immersion Conversion Vortex: Service-Centric Lead Generation Strategies for Podcasters with Evans Putman

    Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse?
    In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with potential clients.
    On This Week’s Episode, We Discuss:
    Revolutionary Lead Generation Tactics: Evans Putman shares his innovative approach to lead generation through podcasting, highlighting Real Estate Rock Stars' astounding 78.6% opt-in rate achieved with an irresistible offer, the Agent Success Toolbox.Creating Aspiration and Belief: I discuss the importance of inspiring belief and creating aspiration to drive higher conversions in various niches, steering away from detrimental practices like nagging.VIP Hour and Non-Pushy Sales: Evans unveils the VIP hour pre-event strategy to increase sales and emphasizes the "no pitch pitch" approach, aligning with the ethos of serving and supporting potential clients.Building Sustainable Client Relationships: We delve into the journey from building an email list to selling products, sharing the pivotal lessons of taking one step at a time and cultivating authentic connections with the audience.Engagement Strategies: We highlight the significance of short, engaging episodes, accompanied by exercises and PDFs, to maintain audience interest and drive immediate results, resonating with a client’s success story.Human Connection and Engagement: Techniques like the "immersion conversion vortex" are explored, emphasizing the value of deep human connections, emotional bonds, and virtual events for lead generation and retention.Niche Casts and Private Audio Podcasts: Evans introduces the concept of "niche casts" for lead generation, detailing the strategy of crafting private audio courses to address specific problems, build relationships, and trigger buying signals.
    This episode is packed with actionable strategies, valuable insights, and inspirational success stories. Join me and Evans Putman as we unravel the secrets to sustainable client acquisition, revolutionize lead generation tactics, and empower entrepreneurs with the tools to build genuine relationships and spur transformation.
    Don't Forget to Follow and Review:
    Loving the Acquire podcast?
    Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with Evans:
    Follow Evans on Facebook: https://www.facebook.com/evans.putman/
    Follow Evans on Instagram: https://www.instagram.com/evansputman
    Connect with Evans on LinkedIn: https://www.linkedin.com/in/evansputman/

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    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk...

    • 50 min
    Episode 41: Behind the Scenes: What Really Goes into a 7-Figure Launch

    Episode 41: Behind the Scenes: What Really Goes into a 7-Figure Launch

    Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? 
    Key takeaways to elevate your launch:
    The foundational elements for a compelling offer your audience can't resistContent creation strategies to nurture leads and build excitementOptimizing your sales funnel for maximum conversions and seamless experiencesMonitoring real-time launch activities and capitalizing on post-launch opportunitiesThe importance of self-care during the intense launch phase
    Here's a more detailed glimpse of what you can expect from this value-packed episode:
    1. Crafting a comprehensive launch plan: Discover the importance of strategic planning and setting clear goals to ensure a smooth and successful launch.
    2. Building your dream team: Learn how to assemble a skilled and dedicated team, including project managers, copywriters, designers, and marketing experts, to support your launch efforts.
    3. Developing an irresistible offer: Gain insights into creating a high-value product or service that aligns with your audience's needs and desires, making it impossible to resist.
    4. Optimizing your sales funnel: Explore strategies for creating a seamless and high-converting sales funnel that maximizes conversions and delivers an exceptional customer experience.
    5. Leveraging content and marketing materials: Uncover the power of engaging and educational content, from blog posts and videos to webinars and social media posts, to overcome objections and build anticipation
    Whether you're an established entrepreneur or just starting, this episode is a must-listen for anyone aspiring to achieve seven-figure success. Join Jennie as she shares her wealth of knowledge and expertise, empowering you to take your launch to new heights and unlock unprecedented growth for your business.
    Time-Stamped Highlights
    00:00:02 The Art of Building a Seven-Figure Launch
    00:14:52 Strategic Planning and Vision
    00:24:30 Building Your Dream Team
    00:36:45 Crafting Compelling Offers
    00:49:18 Executing Launch and Post-Launch Strategies

    Don't Forget to Follow and Review:
    Loving the Acquire podcast?
    Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
    =====
    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 18 min
    Episode 40: The Black Sheep Method: Transforming Sales with Aleasha Bahr

    Episode 40: The Black Sheep Method: Transforming Sales with Aleasha Bahr

    Are you tired of sales tactics that feel out of sync with your values and integrity?
    In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sales strategies with authenticity and integrity.
    Join us for this thought-provoking episode as we explore how to transform your sales strategy with authenticity and integrity. Aleasha’s insights are a game-changer for anyone looking to build genuine client relationships and achieve sustainable success.
    Don't Forget to Follow and Review:
    Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with Aleasha:
    Follow Aleasha on Instagram: www.instagram.com/aleashabahr
    Follow Aleasha on Facebook: www.facebook.com/aleashabahr
    Connect with Aleasha on LinkedIn: www.linkedin.com/in/aleashabahr
    Listen to Aleasha’s podcast—Sales Is NOT a Dirty Word: https://sndw.aleashabahr.com/

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    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 42 min
    Episode 39: 5 Game-Changing Steps to Set Clear Goals that Equal Online Event Success

    Episode 39: 5 Game-Changing Steps to Set Clear Goals that Equal Online Event Success

    Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event?
    On This Week’s Episode, We Discuss:
    Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning easier.Understanding Your Audience: Jennie explores the importance of knowing your audience. She provides tips on conducting audience research and creating detailed personas to ensure your event resonates with your target market.Setting SMART Goals: We explain the concept of SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) and how to create actionable and realistic event goals using this framework.Creating a Goal Timeline: Jennie highlights the importance of breaking down big goals into manageable tasks. She shares her favorite tools like Airtable and Notion for setting timelines and milestones, along with tips for using automations to streamline the process.Measuring Success: We emphasize the need to track your event’s success through Key Performance Indicators (KPIs). Jennie discusses how to gather and analyze data to celebrate wins and improve future events.Aligning Event Goals with Business Objectives: Discover how to ensure your event supports your long-term business strategy by identifying key performance indicators that align with your overall objectives.Effective Use of Social Media for Event Promotion: Jennie shares strategies for leveraging social media to boost event attendance and engagement, including crafting a solid marketing plan and scheduling posts for maximum impact.Handling Challenges in Event Planning: Learn from Jennie’s experiences about common pitfalls in event planning and how to overcome them, ensuring your event runs smoothly and successfully.Celebrating Wins and Reflecting on Success: Jennie talks about the importance of acknowledging and celebrating every win, big or small, and using these reflections to build confidence and drive future success.Upcoming Projects and Exciting Announcements: Jennie gives a sneak peek into her upcoming free bundle giveaway and other exciting projects on the horizon, showcasing her continuous dedication to helping entrepreneurs succeed.
    Join us in this episode as Jennie Wright, a seasoned expert with over 380 online events under her belt, shares invaluable insights and practical advice to help you set clear, actionable goals for your online event. By following these steps, you'll streamline your planning process and ensure your event is a massive success.
    Listen to the full episode now and get ready to take your event planning to the next level!
    Don’t miss out! Also, check out these related episodes for more insights:
    Episode 7: Lessons from Being a Former Virtual AssistantEpisode 9: The Power of a Targeted AudienceEpisode 11: Unlocking Event Success with Lead Generation OptimizationEpisode 13: Creating Participation from Your LeadsEpisode 15: Best Registration and Sales Strategies for EventsEpisode 21: Traffic Channel Mapping and Boosting Conversions
    Remember, you can always find extra resources and tools on my website. And if you’re planning an online event and need expert guidance, book a call with me to explore how I can help you.
    Don't Forget to Follow and Review:
    Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your...

    • 24 min
    Episode 38: How AI is Revolutionizing Content Creation with Deirdre Tshien and Katie Brinkley

    Episode 38: How AI is Revolutionizing Content Creation with Deirdre Tshien and Katie Brinkley

    Curious about how AI is transforming content creation?
    In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input.
    Get ready for an engaging conversation packed with practical tips, personal experiences, and actionable strategies!
    On This Week’s Episode, We Discuss:Our Experience at the AI for Content Entrepreneurs Event: Deirdre and Katie share insights from the event hosted by Joe Polizzi, revealing the latest trends and challenges in AI for content creation.Human Input in AI Content Creation: We explore why guiding AI with human input is crucial for maintaining quality and authenticity in your content.Using Capsho for Podcasts: Katie discusses how she uses Capsho for her podcast and clients, highlighting the importance of preserving your unique tone and style.Training CAPTCHA Next Gen: Deirdre talks about the time and effort required to train AI tools like CAPTCHA Next Gen for custom tone of voice and soft skills.The Pitfalls of Over-Reliance on AI: Real-world examples of businesses that faced challenges due to improper AI training and over-dependence on technology.AI as a Complementary Tool: We agree that AI should be used in conjunction with human input, showcasing how AI tools can enhance, not replace, content creation efforts.Social Media Impact and Strategy: Katie shares her four-post strategy for Instagram and LinkedIn, emphasizing the need for a thoughtful approach to social media.Finding and Engaging the Right Audience: Deirdre and Katie discuss the importance of engaging with the ideal audience and building effective digital strategies.Marketing Strategies and Podcast Performance: Insights into how intentional content creation and targeted social media marketing can boost your podcast downloads and overall performance.The Power of "The Social Shift": Katie’s book and speaking opportunities, offering a deep dive into her social media strategies and podcast intensives.
    Join us as we explore the world of AI, content creation, and social media strategies with our exceptional guests, Deirdre Tshien and Katie Brinkley. Stay tuned for valuable insights and actionable strategies that can elevate your content creation and social media presence!
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    Resources:Capsho: https://www.capsho.com/waitlist
    Katie’s book—The Social Shift: https://katiebrinkley.com/book/
    Connect with Deirdre: Dierdre’s website: https://www.capsho.com/
    Follow Dierdre on Instagram: https://www.instagram.com/deirdretshien/
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    Connect with Katie:Follow Katie on Instagram: https://www.instagram.com/iamkatiebrinkley/
    Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/
    Listen to Katie’s podcast - Rocky Mountain Marketing Podcast: https://podcasts.apple.com/ca/podcast/rocky-mountain-marketing/id1506956667
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    Connect with JennieConnect with me here
    Want to grow your email list or launch your next product

    • 37 min

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