All about AR, with Krish Velkar The Tech Culture Vibes

Welcome to episode 1, Season 2
ALL ABOUT AR

We are joined by the incredibly insightful Krish Velkar.
Who talks to us about, AR, where it is in the consumer space, and where is it likely to be.

Krish is adding exactly the science we need in marketing, and communications

We talk about the acceptance of AR (and any new technology) via the 'Technology acceptance' model
We also talk about what makes a good consumer experience, via the Pine & Gilmore experience model

Krish walks us through some of the standout attempts made by brands in the realm of Augmented reality and we discuss what consumer experiences in the near future are likely to look like

10:22 What is this Tech, and what is the key differentiator for AR
11:11 Use case number 1 - Ikea
15:00 How the ceiling on this technology is going to keep changing
          Added tech that has to evolve to complete the ecosystem (Creating 3D models at scale)
17:00 Fun fact about Scapic that is mentioned in this conversation, it was bought by Flipkart on 17th for an undisclosed amount
17:18 WebAR and the Lenskart example
19:16 Wearables, accessories and AR
22:16 AR in Cosmetics
25:00 Burger King Burn the McDonalds ad
26:00 Functional problems solves using AR (Google Maps AR update)
27:45 Pine and Gilmore's experience model
          What the audience essentially seeks out in a new experience
          a) Entertainment quotient
          b) Educational quotient
          c) Aesthetic quotient
          d) Escapism
AR ticks off the boxes on most

33:40 Where can AR help when it comes to high involvement purchases, and low involvement purchases
39:34 The Technology acceptance model
           How to understand if a piece of technology will be accepted by the audience
           a) Perceived ease of use
           b) Perceived utility
An additional aspect being discussed now
           c) Perceived Social currency (Will one look good or stupid adopting this tech)