23 min

An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali My Biggest Lessons with Chris Meade

    • Entrepreneurship

Michelle and Nikki started Elavi to fulfil their own need for Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.
4:00 Starting by bootstrapping, which is amazingly hard to
5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.
9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.
12:00 What types of sales collateral do you need? What unexpected customers did you get.
15:00 Working with distributors to work into big box retail
18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.
20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

Michelle and Nikki started Elavi to fulfil their own need for Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.
4:00 Starting by bootstrapping, which is amazingly hard to
5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.
9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.
12:00 What types of sales collateral do you need? What unexpected customers did you get.
15:00 Working with distributors to work into big box retail
18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.
20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

23 min