27 min

An Overview of the First Year as Head of Thought Leadership | Tammy Ammon | 338 Leveraging Thought Leadership

    • Marketing

To better understand the first few months in thought leadership we turn to Tammy Ammon, Senior Director of Thought Leadership at Acxiom.

Her first few weeks in the role were spent defining the position , mapping existing pieces of content, and aiding with branding, marketing, and innovation.

That quickly evolved into storytelling and strategy. She explains how she learned to define a brand's story, and find the specific themes that will be helpful to support a compelling rendition.

To better understand the first few months in thought leadership we turn to Tammy Ammon, Senior Director of Thought Leadership at Acxiom.

Her first few weeks in the role were spent defining the position , mapping existing pieces of content, and aiding with branding, marketing, and innovation.

That quickly evolved into storytelling and strategy. She explains how she learned to define a brand's story, and find the specific themes that will be helpful to support a compelling rendition.

27 min