26 min

Are brands accountable‪?‬ Everything is brand

    • Marketing

When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it? Let's talk Chik-Fil-A , Unilever, and corporate karma.Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on b...

When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it? Let's talk Chik-Fil-A , Unilever, and corporate karma.Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on b...

26 min