53 min
B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing Exit Five: B2B Marketing with Dave Gerhardt
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- Marketing
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power of building a training program for customers, and how to build your own publishing company as a B2B SaaS brand.
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power of building a training program for customers, and how to build your own publishing company as a B2B SaaS brand.
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
53 min