92 episodes

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

B2B Marketers on a Mission EINBLICK

    • Business
    • 5.0 • 11 Ratings

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

    How to Fix The B2B Event Attribution Gap - Interview w/ Jonathan Kazarian

    How to Fix The B2B Event Attribution Gap - Interview w/ Jonathan Kazarian

    What do you get when you combine B2B events returning to in-person along with better, smarter, and more advanced technology? You have a greater opportunity to fix the event attribution gap, chances to engage your audience, and many other ways to leverage the different parts of this burgeoning ecosystem.



    Join us in this week’s conversation with events expert Jonathan Kazarian (Founder & CEO, Accelevents), who talks to us about how B2B marketers can fix the event attribution gap. Jonathan also talks about what mistakes to avoid, how the events industry has evolved, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.

    • 30 min
    How to Write B2B Content that Converts and Builds Relationships - Interview w/ Kathryn Strachan

    How to Write B2B Content that Converts and Builds Relationships - Interview w/ Kathryn Strachan

    Traditionally, B2B content had a reputation for being dull, mundane, and full of industry jargon. Times have changed, and now more than ever, it’s important to inject some emotion, personality, and a high degree of relatability into the content that you develop.



    Join us as we dig deep and have a thought-provoking conversation with B2B marketing expert Kathryn Strachen (Founder, Copy House) about developing content that builds relationships and converts prospects. During our discussion, Kathryn talks about how B2B content has changed, some mistakes to avoid, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.

    • 45 min
    How to Develop B2B Brand Strategies that “WOW!” - Interview w/ Christian DeGobbi

    How to Develop B2B Brand Strategies that “WOW!” - Interview w/ Christian DeGobbi

    When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market.



    Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics - ABB). During our conversation, Karin talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid. She also discusses the importance of conducting the relevant market research, why storytelling is paramount, and what metrics to focus on.

    • 42 min
    How To Develop the Right GTM and Communications Strategy for Growth - Interview w/ Karin Samoylova

    How To Develop the Right GTM and Communications Strategy for Growth - Interview w/ Karin Samoylova

    When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market.



    Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics - ABB). During our conversation, Karin talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid. She also discusses the importance of conducting the relevant market research, why storytelling is paramount, and what metrics to focus on.

    • 42 min
    How Communications Can Play a Strategic Role in B2B Organizations - Interview w/ Guerlyne Guercy

    How Communications Can Play a Strategic Role in B2B Organizations - Interview w/ Guerlyne Guercy

    It’s a function that in many cases tends to be either overlooked, taken for granted, or treated as “out of sight, out of mind”. Now more than ever, communications play such a crucial role within B2B organizations in a way that brings employees together and creates alignment.



    Join us in this week’s conversation with Guerlyne Guercy (Communications Manager – People & Communities, Cisco) as we discuss the vital role that communications professionals play within an organization. Guerlyne discusses her perspectives on how communications has changed, what mistakes to avoid, the importance of conducting research and having the right strategy, how to deal with internal pushback, and what metrics to focus on.

    • 44 min
    How to Improve Customer Success Through Proactive Engagement - Interview w/ Mark Stagi

    How to Improve Customer Success Through Proactive Engagement - Interview w/ Mark Stagi

    The goal of every customer success (CS) team is to ensure that you drive value for your customers over time and help them to get the most out of your product. How can CS teams think ahead, help their customers to succeed, and avoid churn?



    In this week’s episode, we have an engaging conversation with seasoned CS expert Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusses the mistakes to avoid, the importance of using a “strategy first” approach, what metrics CS teams should be paying attention to, and what steps they can take to be more proactive with accounts.

    • 45 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

ThemRaf ,

Fantastic podcast!

A fantastic podcast. Christian has some great conversations.

RachelSF ,

A must-listen for B2B marketers!

This is a great podcast for any B2B marketer who wants to stay on top of the latest trends, learn best practices, and discover what other marketers are doing to drive results for their businesses.

Shelley C.F. ,

Inspiring and insightful

As an entrepreneur in B2B SaaS, I like to listen to podcasts to learn and get inspired. This podcast is more than B2B marketing. It provides me with good info on the various aspects of B2B business, from branding to customer experience, from lead generation to sales & marketing alignment. Highly recommend it!

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