29 min

Bar Louie's  Virtual Brands Are Incubators for New Menu Items Where We Buy: Retail Real Estate with James Cook

    • Marketing

Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic. SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands.

Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic. SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands.

29 min