120 episodes

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

Be Your Own Manager Bernhard Kerres

    • Business

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

    Hunters and Farmers

    Hunters and Farmers

    Hunters and Farmers is not a podcast on anthropology. Hunters and Farmers describe two different sales approaches. Most musicians try there best to be hunters and forget farming their existing contacts.



    Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

    ⁠https://apps.apple.com/us/app/revibrations/id1663786578⁠

    ⁠https://play.google.com/store/apps/details?id=com.pqnffcyfp1s.pfyssurc4app



    For courses and information go to www.beyourownmanager.com!

    • 10 min
    On Practicing

    On Practicing

    More often than not, we focus on our mistakes when practicing and rehearsing. But nobody is interested in us performing without mistakes! Everyone wants to be touched by our music. We, therefore, need to change the way we practice.

    Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

    https://apps.apple.com/us/app/revibrations/id1663786578

    https://play.google.com/store/apps/details?id=com.pqnffcyfp1s.pfyssurc4app

    • 9 min
    Forget Social Media!

    Forget Social Media!

    Social media is a waste of your time. It does not help you build meaningful connections unless you have over 10.000 followers. Focus on personal meetings, phone calls, well-researched and well-written e-mails instead.

    Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others.

    https://apps.apple.com/us/app/revibrations/id1663786578

    https://play.google.com/store/apps/details?id=com.pqnffcyfp1s.pfyssurc4app

    • 15 min
    Apple Music Classical is the Wrong Move

    Apple Music Classical is the Wrong Move

    Apple just launched the long-awaited Apple Music Classical app. Since Apple acquired Primephonic in August 2021, we have waited for that. But is a new music app dedicated to classical music the right move? Bernhard Kerres argues that is the wrong move for many reasons - especially because it puts classical music once more in an elitist ivory tower. But there are some lessons to be learned for musicians and people working in classical music.

    What do you think? Join us on the Revibration App for a candid discussion! You find the Revibration App in the Apple App and Google Play stores.

    • 13 min
    From Student to Master

    From Student to Master

    In the first episode of 2023, Bernhard Kerres talks about the path from student to master. He compares a musician's career with a second adolescence. To become your own artist, you need to redefine your relationship with your teachers and mentors.

    Find more resources on the brand-new Revibrations App. You find the app on the Apple App and the Google Play stores. There you also have the opportunity to interact with others. 

    https://apps.apple.com/us/app/revibrations/id1663786578

    https://play.google.com/store/apps/details?id=com.pqnffcyfp1s.pfyssurc4app

    • 11 min
    Music is Political.

    Music is Political.

    With the war in Ukraine, some musicians say they do not understand politics. They use that as an excuse for not standing up for their values. In many countries, music and the arts are protected in the constitution. Does that special protection not mean one should engage even more in the greater good of our communities?

    If you want to support #musicians4musicians, you can donate generously to: https://www.justgiving.com/crowdfunding/help-musicians-ukraine.

    If you can host musicians, please register at: https://byom.host.

    Let us contribute to peace, respect, care, and love in our world.

    If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres, go to www.bernhardkerres.com.

    • 8 min

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