42 min

Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere The Negotiation

    • Marketing

On today’s show, we talk with Bessie Lee, former CEO for WPP China, a company she spent 27 years with, and Founder at Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing technology for China’s advertising, media, and communications industries. On today’s show we cover a lot of ground, discussing the 3 decades of marketing and advertising that Bessie was witness to during her time with WPP, the work she is doing now helping martech startups, how the China market is actually similar to it’s Western counterpart, and how AI is disrupting the marketing industry in China and abroad.

On today’s show, we talk with Bessie Lee, former CEO for WPP China, a company she spent 27 years with, and Founder at Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing technology for China’s advertising, media, and communications industries. On today’s show we cover a lot of ground, discussing the 3 decades of marketing and advertising that Bessie was witness to during her time with WPP, the work she is doing now helping martech startups, how the China market is actually similar to it’s Western counterpart, and how AI is disrupting the marketing industry in China and abroad.

42 min

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