58 episodes

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passiv

Big Brand Formula Gerry Foster

    • Marketing

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passiv

    The Golden Light with Bhavna Srivastava

    The Golden Light with Bhavna Srivastava

    Bhavna Srivastava’s name is synonymous with The Golden Light. A powerful visionary and thought leader, Bhavna has been chosen to bring the golden age on earth. She is the creator of Golden Light Healing, a system that heals people from trauma and pain by giving them clarity and peace. Through her books, podcast, speaking engagements, coaching and mentoring, Bhavna works with people at the soul level to help them manifest an abundance of love and money into their lives. Don’t miss this episode, where Gerry Foster brings her in for an enlightening conversation about this unique and interesting alternative healing modality. Listen in and let Bhavna help you shine your light with her Golden Light.

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    • 19 min
    Get Dirty With Leslie Medley

    Get Dirty With Leslie Medley

    In our society, up until just recently, there's been so much conditioning around staying in our lane, sitting down, and shutting up. We’ve been told to be passionate but not so passionate, to speak up but not to speak out of line. However, Leslie Medley found the opposite to be true in her life, claiming that the more messy she allows her life to be, the more clarity she receives and the more fun she has. Leslie is a world traveler, international conscious entrepreneur, speaker, coach, and co-founder of American Wanderlove. She joins Gerry Foster on today’s podcast to encourage everyone to get dirty, have a little more fun, and discover more! For those of you who want to free yourself and begin living your one and only adventurous life, stay tuned to this amazing woman.

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    • 43 min
    Awaken To Happiness With Michael Tranmer

    Awaken To Happiness With Michael Tranmer

    Often, it is in tough moments in life that we find our purpose. Guest Michael Tranmer experienced a life transformation following the end of his marriage. Dealing with heartaches, Michael found himself awakening to his calling and now, fearlessly sharing his journey of self-discovery in his book, satori ananda: awaken to happiness. In this episode, he joins host, Gerry Foster, to share his powerful memoir, taking us into his life’s story of how he used his pain to find a greater purpose in life. What do you do when you feel like your life has lost all meaning? How do you rebuild yourself and your identity after hitting rock bottom? Michael reveals the answers as he tells us of his own awakening.

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    • 36 min
    Activate Your Dream With Felicia Searcy

    Activate Your Dream With Felicia Searcy

    You absolutely have the power to create whatever you can dream of. You just have to allow yourself to listen to your discontent, your desires, and activate your imagination of what you really want your life to look like. If you can get to that place of abundance, contentment and happiness, that’s what success is for you. Joining Gerry Foster to spread this empowering message is award-winning transformational life coach, professional speaker, author and minister, Felicia Searcy. For Felicia, getting to a place of success and fulfillment goes beyond working with your mindset. It demands that you work with your identity, because you can only allow results based on how you see yourself. Listen in and be inspired to take action on your dreams, NOW!
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    • 55 min
    Just Show Up With Yvonne Heath

    Just Show Up With Yvonne Heath

    We often avoid dealing with a person in grief, not because we don’t care about them, but because we find ourselves inadequate and incapable of consoling them. The truth is, however, we can make a lot of difference by just showing up for that person in their moment of sadness. You don’t have to have to know what to say or what to do; you just have to be there for them and be your own messy self. In this moving and powerful conversation between Gerry Foster and Yvonne Heath, you will learn simple ways to make the grieving experience more bearable, if not an occasion to let love and happiness come in. Yvonne is a transformational keynote speaker, author and founder of Love Your Life to Death, and the #IJustShowedUp movement, where she teaches people of all ages to show up for themselves and others, so they are empowered and resilient when grief arrives. If that’s not enough to make you stick around, Gerry gets vulnerable about an unresolved pet grief of his somewhere in this interview, so get a tissue and listen in!
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    • 41 min
    Empowering Latinas with Michelle Gomez

    Empowering Latinas with Michelle Gomez

    In an increasingly diverse and inclusive business sphere, a lot of Latinas are coming out into the open and seeing success, but a lot of things are still holding them back from their true potential. Business and life coach, Michelle Gomez addresses these issues through her Latina life coaching program, where she focuses on the underserved niche of Latina women in business. Michelle understands that a lot of what holds Latinas back from really showing up in a powerful way goes back to unhealed trauma and the constant pressure to give in to other people’s expectations. She teaches her clients to see themselves as enough, overcome the impostor syndrome and reach out for their true dreams, regardless of what other people think. She talks about these and some points from her book, Own Your Brilliance: Overcome Impostor Syndrome for Career Success as she joins Gerry Foster on the podcast.
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    • 37 min

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