100 episodes

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Brainfluence Roger Dooley

    • Business
    • 5.0, 6 Ratings

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Lilischrod ,

Excellent podcast

Surprised there aren't more 5 star ratings! Been listening for a while and enjoy the intelligent interviews

CareerAviators ,

Great Interview About Employee Engagment

Brady Wilson gives a whole new meaning to employee engagement. As Brady mentioned, shifting from managing engagement to managing energy really moves the dial in a lasting way. It reminds me of Maureen McKenna's "Return On Energy".
Brady's ideas are suc a refreshing break from cynicism inducing engagment survey.
It make so much sense to" co-create the conditions where they can experience the type of autonomy that they need, the sense of meaning in their work, the sense of connection and belonging, then we can produce ways of working together that very predictably will create renewable and sustainable energy"
Brady does not mention it in the interview but his work aligns well with the exciting research being done in Positive Psychology.
I cannot wait to read the book! Roger, thanks for inteveiwing Brady Wilson.

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