Brand Builders Lab with Suz Chadwick Suz Chadwick

Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today.
 
We're chatting about:

How to create strong money management habits


Managing your money mindset


How to choose gratitude over scarcity


One of the biggest shifts that have helped me earn more with ease

 
Focusing on money and your mindset around it can be a game changer in your business.
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey.
As business owners, this is something we need to think about a lot.
We're covering:
Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a different approach to earning money and building your brand.

In the build stage, get clear on your brand, ideal clients, and pricing. Don't undercharge or work for free, even if you're just starting out. Back yourself and charge what you're worth.


When consolidating and elevating, review and cull what's not working, increase your prices, and work with fewer clients at a higher price point. Consider creating monthly recurring revenue through subscriptions, but charge well for it to ensure customer engagement. 


At the asset optimisation stage, focus on making your products and services better, refining your sales strategy, and implementing evergreen strategies. Build your brand to magnetise your audience and bring them into your offerings. As a solopreneur, prioritize sales and marketing to generate more revenue and invest back into your business.

If you're a solopreneur, sales and marketing is your role. You need to have a clear strategy to generate more revenue, increase cash flow, and invest back into the business.
So, which stage are you at? Building, consolidating and elevating, or asset optimization? 
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. 
Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.
Here are the key takeaways from our conversation:
Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.
Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later!
Align your visual branding with your message and values across the board.
Branding is supposed to make your business life EASIER and more fun!
Rowena Preddy is a small business branderer and magazine designer. In Preddy Creative, she has two sides to her branding business. On one side, she designs magazines (yes, that’s a thing!) and on the other, she creates branding that feels familiar as soon as you see it.
 
Connect with Rowena
IG: https://www.instagram.com/preddycreative/ 
Website: https://preddycreative.com.au/ 
 
***************************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too.
In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset.
We're covering:

WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose


WHY you need this mindset to make better decisions, avoid the weeds, and create more value


HOW you can see yourself as the leader, knowing your numbers, satisfaction with the product suite, and having systems that help you scale


HOW to build these strategic capabilities by scheduling think time, mapping out vision, systemising and bringing on team members

 
If you want to get better at business, then you have to take the time to build your CEO mindset and become the leader in your business. It's about being in your zone of genius, continuing to do the work you really want to do so that you can grow your business.
 
***************************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about.
This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out. 
Janine's journey is a great example of how important it is to be open to change and to listen to what truly brings you joy.
Here are the key takeaways from our conversation:
The power of narrowing your focus
Knowing your ideal client
The ebbs and flows of business 
Reflecting on your own strengths and weaknesses.
Listen in to previous episode with Janine www.suzchadwick.com/pod297 
Connect with Janine:
https://lemoncrush.com.au/
https://www.facebook.com/lemoncrushdesign/
https://www.instagram.com/lemoncrushdesign/ 
https://www.linkedin.com/in/janine-staunton-04066879/ 
 
***************************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

This week I'm chatting with Elise Daniels about building an engaged community. 
We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community.
Here are the key takeaways from our conversation:
Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. By being authentic and vulnerable, you create a magnetic message that attracts the right people to your community.
Go Deep with Your Audience: By taking the time to get to know your audience, you can create a community that feels like a safe space where people can connect and grow. This is essential for creating an engaged community that is eager to buy from you.
Experiment and Iterate: Success is not a straight line, and it often takes time, experimentation, and a willingness to pivot to find what truly works. By being open to feedback and willing to learn, you can create a community that is constantly growing and evolving.
It Takes Time: Building an engaged community takes time. It's not something that happens overnight. It requires consistent effort, commitment, and a willingness to show up day after day, even when it feels hard.
Elise Danielle is Dog-mum to two cheeky Labradoodles, book nerd, highly extroverted-introvert and online biz mentor + mindset coach who’s totally obsessed with helping you scale to 10k months, turn your soul purpose into a business that creates profit bigger than your wildest dreams.
After trying out the traditional path and working as a Marketing Manager for a large upscale restaurant chain she moved across the world to follow the love of her life with exactly zero dollars and zero business experience and dove headfirst into the world of entrepreneurship with her first biz, and then another and then another.
After a LOT of fumbles and failures, she found her footing and landed in her soul purpose, combining her BA in psych degree, years of marketing +  PR and yoga + meditation teaching experience and in just 5 years has grown her company to over 1.3 million whilst supporting her clients to generate collective millions.
 
Connect with Elise
IG: https://www.instagram.com/elise_danielle_/
The Things We Didn’t Do Podcast: https://podcasts.apple.com/au/podcast/the-things-we-didnt-do/id1535622260
Strategic Scaling Stories: https://www.elisedanielle.com/strategic-scaling-stories
 
***************************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick