57 episodes

Create personality-driven, strategic content that converts. Join Jessi Honard + Marie Parks as they dig into how to capture a brand’s unique voice, so you can create (or outsource) compelling content without sacrificing ROI.

Brand Your Voice Podcast Jessi Honard and Marie Parks

    • Business
    • 5.0 • 2 Ratings

Create personality-driven, strategic content that converts. Join Jessi Honard + Marie Parks as they dig into how to capture a brand’s unique voice, so you can create (or outsource) compelling content without sacrificing ROI.

    Meet Maggie

    Meet Maggie

    Today, we’re introducing you to one of the Brand Your Voice podcast’s upcoming guest co-hosts, Maggie Grimason. Maggie was the first writer to join the North Star team, and she now serves as a mentor for the other writers, answering questions and helping everyone stay on top of the latest best practices.

    • 21 min
    1 Year Anniversary Episode!

    1 Year Anniversary Episode!

    Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we kicked around the idea of creating a podcast for years before we actually did it.

    That was one of our biggest lessons learned: You don’t have to have it all figured out, you just have to start. This imperfect action is what led us to find and serve the audience we most LOVE talking to...you! Our beloved writer community.

    • 43 min
    Using Brand Voice for Writing Fiction

    Using Brand Voice for Writing Fiction

    Voice can be one of the more complex {and overwhelming} aspects of writing fiction. Not only does every character have their own unique voice, but the story itself has a specific voice—think narration, genre, the language of the universe, or even the time period. Not to mention, as an author you likely have a natural voice you lean towards when writing. It’s a lot to keep straight in your brain! So in this episode, we're going to dive into using brand voice for fiction writing.

    • 37 min
    Bridging Spoken and Written Content

    Bridging Spoken and Written Content

    A lot of writers refer to a client's past content to help capture their voice and guide the copy they set out to write. But if you're only looking at past content, you're actually missing a crucial part of brand voice: the actual VOICE of the client. In this episode, we talk about how you can learn your client's voice, and bridge the content gap.

    • 21 min
    5 Steps to Chameleon Your Client's Brand Voice

    5 Steps to Chameleon Your Client's Brand Voice

    We've been in the copywriting business for a while, and in that time we've noticed a trend: Business owners WANT to outsource their content creation... but at the same time, they don't always TRUST the people they're outsourcing it to. So as a copywriter, one of your jobs is learn how to build that trust between yourself and your client.

    • 34 min
    Core Brand Stories: The Influence Story

    Core Brand Stories: The Influence Story

    Here it is—the final episode in our core brand stories mini-series. Today, we’re talking about the Influence Story. The Innovation Story is about nailing down those special benefits, exploring how your product or service creates long-lasting change for clients and customers.

    • 15 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

AlexisDean ,

My favorite messaging experts finally have a podcast!

I’m thrilled to see that Jessi and Marie have launched their podcast and they’re sharing their messaging and brand voice genius with the world!
I can’t wait for more episodes!

moneysixpack ,

These ladies are the real deal

As a small business owner, I can honestly say: listening to this podcast Will allow you to take your content to the next level.

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