a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand‪.‬ Luiza Campos

In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver shares with us how gamification, the use of game design principles, behavioural science, and design thinking can create better products, services, and companies.

In this episode, learn the design principles behind gamification and how you can apply them to address social issues, create healthy habits, driving engagement, and much more.

We like to think we’re rational beings, but as our own experience shows us facts, logic, and rational arguments alone are not enough to persuade or create the actions we want. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones. 

What has proven to be a powerful tool to move us into action is storytelling. But how can we use stories for our organization and what makes a good story?

Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands? What will bring the biggest value?

When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else.

How do you create the right culture and maintain it as your organization grows?

In this episode, I share six key principles that successful brands have applied to do just that.

2020 impacted brands around the globe. While many brands suffered significantly, others experienced record-breaking growth.  What factors lead some brands to succeed and others to struggle? What are some consumer trends we need to pay attention to and be part of? And what are some opportunities worth exploring?

Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to persuade your audience to choose you.

In this episode, I speak with Rob Marsh, co-founder of The Copywriter Club. Rob is an experienced writer that now trains other writers on how to write to turn readers into clients.