Brandon Wiegand: The Future of Cannabis Consumption From Pot to Popular

The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to ensuring success. As regulations evolve at the state and federal levels, opportunities have arisen for operators to attract new customers, educate both experienced and inexperienced consumers on cannabis, and provide memorable and elevated experiences through consumption lounges. With lounges set to open in Nevada this year, operators are looking to create safe, clean atmospheres for guests to enjoy cannabis in a fun and engaging setting. In this episode, Brandon Wiegand, chief operating officer at Thrive Cannabis Marketplace, discusses the future of cannabis consumption lounges, the delicate balance between catering to tourists vs. locals, and how lounges can differentiate themselves in the market. Brandon also talks about the challenges of competing against a robust illicit market, what growth looks like for Thrive, and why there are benefits to waiting for federal legalization.