39 min

Brands On-Line: Marketing, Tech and Social Media Marketing Disrupted

    • Management and Marketing

A feature interview with Lara Skripitsky, V. P. & Chief Technology Officer at McDonald's Restaurants of Canada and all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. And Diana Helander, Head of Marketing for the Twitter Developer Platform about social media's role in the future of customer care.

A feature interview with Lara Skripitsky, V. P. & Chief Technology Officer at McDonald's Restaurants of Canada and all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. And Diana Helander, Head of Marketing for the Twitter Developer Platform about social media's role in the future of customer care.

39 min