Break Through the Black Friday Clutter The Productpreneur Podcast

This is one of the busiest times of the year for product businesses, and also one of the most cluttered.  It can be hard to break through all of the noise around the holiday season with your own promotion or message.  But how can you reach our audience without the big ad spend?
There is a way!  You can break through the clutter during the holidays if you have the right strategy.
Did you know that 30% of retail purchases occur between Black Friday and Christmas? The pre-holiday shopping season is key for businesses, and now more than ever due to worldwide backorders, delays and shortages.  As a result, retailers are starting their holiday promotions even earlier this year, and consumers are shopping earlier...the question is, are you holiday-ready?
We’re going to cover:
The importance of Black Friday Types of promotions beyond the discount How to break through the clutter I hope this episode helps you create a strategy that will make you stand out.
Links mentioned in the show:
https://spendmenot.com/blog/black-friday-sales-statistics/  https://blackfriday.com/news/black-friday-history 
https://www.criteo.com/blog/2021-holiday-consumer-shopping-trends/
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