49 episodes

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.

Breakthrough Brand Podcast Elizabeth McCravy

    • Entrepreneurship

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.

    049: Self Care, Boundaries, Burnout, and Living Intentionally as an Entrepreneur with Callie Ammons

    049: Self Care, Boundaries, Burnout, and Living Intentionally as an Entrepreneur with Callie Ammons

    You’re in for a treat with Callie Ammons on this episode! Callie is an enneagram life coach for women, podcaster, writer, and speaker. Callie uses the enneagram to help her clients understand their God-given gifts and step into the abundant life that was carved out for them. Callie loves Jesus and is seriously just a LIGHT to learn from. She is wise beyond her years and has so much to teach us in this podcast. 
     
    On this episode, we are focusing on self-care based on your Enneagram type and specifically self-care for ambitious women! We discuss setting boundaries, how to avoid burnout, knowing your why, and how to simply live with intention. 
     
    What You’ll Walk Away With:
    Practical self-care ideas for your specific enneagram type  How you can avoid burnout as a business owner  How to set boundaries around time-consuming activities like social media  Advice for fellow life coaches on building your coaching business  Straight up JOY and motivation to get going today 


    Links Mentioned in This Episode:
    Get the full show notes and links mentioned in this episode: http://elizabethmccravy.com/49 Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Connect with Elizabeth on her website: http://elizabethmccravy.com/ Connect with Callie on her website: https://www.callieammons.com/  Connect with Callie on Instagram: https://www.instagram.com/callieammons/  Listen to Callie’s Podcast “Living Enneagram”: https://podcasts.apple.com/qa/podcast/living-enneagram/id1441883861

    • 49 min
    048: How to Create the Perfect Contact Page for Your Website

    048: How to Create the Perfect Contact Page for Your Website

    Tips, tricks, and strategies to create your most effective and strategic contact page ever. 
     
    Today we are talking specifically about the contact page on your website. If that sounds boring, hear me out that this *might* actually be one of the most important pages on your website. For service-based businesses, this page is what stands between someone learning about your services and starting the booking process — that definitely matters. 
     
    Creating a more strategic contact page doesn’t require redesigning your website or any crazy design skills. Little changes will go a long way. 
     
    In this episode, we focus on:
    - How the contact page serves a different purpose depending on your business type
    - The 2 MUST-HAVES for the contact page
    - How many questions (and what questions) should be on your contact form 
    - What questions you need to stop asking immediately and instead save for later 
    - How to set up a contact form 
    - What else goes on this page — including the must-haves + some extra fun ideas
    - Why what happens after the contact page matters significantly too 
     
    Stay tuned for more episodes covering specific pages of your website! 
     
    Links Mentioned in this episode:
    - Showit website templates: https://elizabethmccravy.com/shop 
    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/  
    - Try Dubsado: https://elizabethmccravy.com/dubsado (Use code “ELIZABETH30” for 30% off! 
    - Full blog post for this episode: https://elizabethmccravy.com/48
     
    Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes 
    Thank you for supporting the show! 
     

    • 39 min
    047: Say What You Do in the “Worst Possible Way” [An Exercise for Getting Clear on Your Message]

    047: Say What You Do in the “Worst Possible Way” [An Exercise for Getting Clear on Your Message]

    You may be reading that title and thinking “What the heck is Elizabeth talking about this week! Worst possible way?! What?!” Yep, you heard it right… say what you do in your business in the worst possible way. 
     
    I saw this in a private Facebook group I’m apart of months ago. It was supposed to just be a funny comment thread. But, as I read through the many comments I realized how valuable this exercise is for getting clarity on what you do and learning to talk about your business in a way that works. 
     
    Most business owners talk too lightly and infrequently about what problems they solve for their customers. But, this matters. If people don’t understand what problem you will solve for them, then they will not understand why they should pay you. So, start saying what problem you solve, and to actually answer that, you might need to think in the terms of humor, bluntness and a little sass too. I’m teaching you now on today’s short and sweet episode! 
     
    Links mentioned in this episode:
    - Go comment your answer on this Instagram post: https://www.instagram.com/p/B7Be5DRhT0W/
    - Get the full show notes: https://elizabethmccravy.com/47
    - Tune into episode 26 for more on communicating what problem you solve: https://elizabethmccravy.com/26 
    - Head to the main website: https://elizabethmccravy.com/
     
     
     

    • 15 min
    046: How to Plan Your Entire Week on a Digital Calendar

    046: How to Plan Your Entire Week on a Digital Calendar

    An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too. 
     
    This has been such a highly requested episode after the many times I’ve showed you guys my calendar on Instagram stories. And you’re like “What the heck is this magic?!” Well, I’m sharing all the magic here! I’m covering how I take a handwritten to-do list and put each item into my calendar every week. This allows me to make decisions in advance, and therefore minimize how many small decisions I have to make in a day. 
     
    This process will help you increase productivity in the new year. So, if you’re ready to stop wasting so much time and start actually accomplish your big goals, let’s dive in! This episode has the power to really change things for you, PLUS give you the encouragement you need to really go after your goals. 
     
    What You’ll Learn:
    - How your scheduling looks today versus how it could look for 2020
    - How I get so much done in so little time working 
    - The exact process for scheduling your week in your calendar 
    - An example from my day where I read you my calendar
    - How to leave margin for yourself when planning
    - How to overcome your excuses ahead of time to get what you really want 
     
    Links Mentioned in This Episode:
    - Get the full show notes: http://elizabethmccravy.com/46 
    - Visit Elizabeth’s website: http://elizabethmccravy.com/
    - Connect with me on Instagram: http://instagram.com/elizabethmccravy
    - Watch The Life Coach School Masterclass on this topic: https://thelifecoachschool.com/throw-away-your-to-do-list/  

    (Want to skip the intro and head straight to the step by step? Go to 14:00 minutes on the episode!)
     
    Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show! 

    • 58 min
    045: How to Read the Bible in a Year

    045: How to Read the Bible in a Year

    I started 2019 with the goal to read the Bible all the way through in 1 year. Before this, I had read a lot of the Bible, but certainly not all of it, and definitely not many books in their entirety. I felt God calling me this goal when I set my 2019 goals, but I knew I didn’t want to approach it with stress and striving. I think it can, unfortunately, be easy for us to set well-meaning goals for our spiritual life, but then turn them into something else entirely — something striving, stressful, and even boring. 
     
    So, I approached reading the whole Bible as something I’m going to do, and it’s ok if it takes me longer than a year. And, it will end up taking me longer than a year! Real talk: the episode title feels a little off because I won’t end up finishing the whole Bible this year. But, I’m ok with that, it’s a journey, not a goal to hit. 
     
    So, in this episode, I’m sharing about this piece of my 2019. I’m sharing the tools I’ve used for reading the Bible this year - down to what exact Bible I’m using and highlighters I recommend, tips for making your quiet time more consistent, the note-taking style I’ve done this year in my Bible, what I’ve learned, and so much more! If you’re thinking you want to read the Bible through in 2020, or even just start having a consistent quiet time for the first time, this episode is for you!! Although this is a business podcast, we are ditching the business stuff today to focus on the faith life stuff, so this podcast episode is for anyone and everyone! 
     
    Links Mentioned in this episode: 
    - The full show notes on the blog: http://elizabethmccravy.com/45 
    - The Bible and gel highlighters I recommend: https://www.amazon.com/shop/elizabethmccravy?listId=32QLIHX9F11GM
     
    P.S. I'd love to hear what YOU want more of on the podcast! Fill out the end of the year feedback survey here: http://elizabethmccravy.com/survey

    • 39 min
    044: What Went Well, What Went Wrong, and the Challenges in my Business This Year

    044: What Went Well, What Went Wrong, and the Challenges in my Business This Year

    Every year I like to go through the whole year month by month and look at what worked and what didn’t. I also spend some time reflecting on all that happened before I set goals for the new year. This time of reflection feels vital, both to celebrate wins well and also to solve problems and avoid mistakes in the future. 
     
    So, I’m taking some of my typical reflecting time and sharing it with you guys on this podcast episode! I get truly vulnerable about what worked and what didn’t in my business this year - the struggles I had, the goals I hit, the goals I didn’t, and what I want to improve on in 2020. 
     
    I hope that hearing a recap of my year gives insights into your own business. And, maybe you can learn from my mistakes! So, turn up the volume, this is a super fun episode! 



    In this episode you’ll hear:
    - My biggest highlights from the year — both personal and business 
    - 2 BIG challenges I faced in my design business with client projects and my solution for 2020 
    - The breakdown of where all of my revenue came from this year and why you should know this for your business 
    - The wins from my month working remotely in Colorado 
    - Why I ended all recurring clients in 2019, and why it was really hard 
    - 3 big growing pains I experienced in 2019
    - How more public speaking this year was both a win and a challenge 



    Links Mentioned in This Episode:
    - QuickBooks Simple Start: http://elizabethmccravy.com/quickbooks 
    - PowerSheets Goal Setting Planner: http://elizabethmccravy.com/cultivate 
    - Sara Blakey’s Instagram Post: https://www.instagram.com/p/B5SkRYRAiFf/ 
    - Showit website templates: https://elizabethmccravy.com/shop 
    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/ 



    Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show! 

    • 49 min

Customer Reviews

Hailey Dale ,

Tons of great insights!

This is one of my favourite latest podcast discoveries and I've been binging hard on all of the episodes. So many tactical takeaways and inspiring tidbits - can't wait for more episodes!

EvyJames ,

Top Notch!!

So excited to follow along with you! Such great information and actual information that is helpful and practical! Thanks girl!

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