10 episodes

element54, a full service marketing research firm, will be interviewing thought leaders across various industries about different hot topics related to consumer trends. In the first series called "Food Futures", we will be discussing the topic of food trends from the perspective of grocers, food manufacturers/caterers and restaurants.

Bright Lights: Consumer Trends in Conversation with element54 element54

    • Business

element54, a full service marketing research firm, will be interviewing thought leaders across various industries about different hot topics related to consumer trends. In the first series called "Food Futures", we will be discussing the topic of food trends from the perspective of grocers, food manufacturers/caterers and restaurants.

    Season 2, Episode 4 - Sustainable Futures: An interview with Equifruit, the Canadian market leader of Fairtrade bananas

    Season 2, Episode 4 - Sustainable Futures: An interview with Equifruit, the Canadian market leader of Fairtrade bananas

    Learn about sustainability from two special guests from Equifruit: Jennie Coleman, Owner and President and Kim Chackal, Director of Sales and Marketing. Get insights into the supply chain of the fruit that is in over 90% of weekly Canadian grocery baskets, what each individual can do to help support sustainable practices, and why companies should be bold about what they're doing in this space.

    • 57 min
    Season 2, Episode 3 - Sustainable Futures: An interview with the Director of Sales & Head of Sustainability at Conagra Brands

    Season 2, Episode 3 - Sustainable Futures: An interview with the Director of Sales & Head of Sustainability at Conagra Brands

    In this interview with Michael Fazio, Director of Sales & Head of Sustainability at Conagra Brands, we explore his perspective on the main barriers to sustainability, the mindsets required to hold ourselves accountable, and how innovative solutions don't have to cost much money or any money at all.

    • 39 min
    Season 2, Episode 2 - Sustainable Futures: An interview with the Global SVP of Account Management at TerraCycle

    Season 2, Episode 2 - Sustainable Futures: An interview with the Global SVP of Account Management at TerraCycle

    In this interview with Zachary Dominitz, Global SVP of Account Management at Terracycle, we explore how his background makes him a natural champion for sustainability, what he sees as the biggest barriers to recycling, and why it all has to start with education.

    • 39 min
    Season 2, Episode 1 - Sustainable Futures: An interview with one of Canada's top social media professionals

    Season 2, Episode 1 - Sustainable Futures: An interview with one of Canada's top social media professionals

    Hear the unique perspective of what defines sustainability from Trevor T’úýtemken Ellestad Van Somer, Head of PR, Communications, Influencer Marketing, and Education at Saje Natural Wellness.


    In this interview, we explore the innovative use of plant fibres, the importance of metrics for transparency, what to consider if you want to champion sustainability in an organization, and why we have to first address fundamental human needs before we're ready to shift to the ideals of this world.


     


     

    • 48 min
    Season 1, Episode 5 - Food Futures: A wrap-up with the founder of element54

    Season 1, Episode 5 - Food Futures: A wrap-up with the founder of element54

    In this episode, I have a conversation with element54 founder, Bernie Malinoff. We share our personal journeys into understanding the impact of food on key biomarkers for health and some recent data from a national study among Canadians on food experimentation during COVID-19.

    • 26 min
    Season 1, Episode 4 Part II - Food Futures: A Millennial perspective from a cultural anthropologist and consultant

    Season 1, Episode 4 Part II - Food Futures: A Millennial perspective from a cultural anthropologist and consultant

    In this episode, we speak with Ellen Karp, founder of Anerca International as she deep dives into the underlying drivers behind food trends among Millennials. Ellen is a cultural anthropologist, formerly with the National Museum of Ottawa, who specializes in understanding consumer behaviours and motivators and then provides consulting to businesses to help them succeed with insights.

    • 34 min

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