It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. OV BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.
Ed Sim (Boldstart): Patience is a Founder Virtue
It’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical.
Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?
Ed is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages.
Paige Paquette (Calyx): Developer Relations vs. Developer Marketing
Developer-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team.
Paige Paquette (Calyx): Building a Developer Program
Paige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace.
Ben Jabbawy (Privy): The CEO-CMO Relationship
CMOs own all the marketing, right? Wrong. CEOs need to be all-in on marketing too. But how? Hear about Ben’s working relationship with Privy's former CMO, Dave Gerhardt, on this episode of BUILD with Blake Bartlett.
Ben Jabbawy (Privy): App Store Distribution
Ben knows app stores. Privy is one of the most popular apps on the Shopify app store with nearly 25,000 reviews. Most companies focus on building the app itself, but distribution is just as important. Ben walks Blake through how to get traffic to your listing, and how to convert that traffic into a happy customer base.
Insightful and underrated
I cannot BELIEVE this only has a few reviews. The content is incredible! Amazing resource for anybody interested in SaaS, pricing, startups, etc.
Thanks so much OV for producing it!