Building in Public #2: Alex Judd (CEO) & Zack Estes (COO‪)‬ Path for Growth with Alex Judd

Operationalization helps you create clarity about what success looks like and properly equip each person on your team to reach it. In this episode, Alex talks with Path for Growth’s COO, Zack Estes about the four-step process they’ve used to operationalize the business. They also discuss the importance of finding partners who agree with your definition of excellence and explain how responsibility can lead to greater freedom in work and life. 


What is operationalization, and why are you passionate about it? (2:42)

Why was operationalization the logical next step for Path for Growth? (6:27) 

How do you define excellence? (11:42) 

By operationalizing, you can succeed at the details without stressing over them (22:11) 

Operationalization is a four-step process (25:19)

1. Standardize your processes and outcomes (25:58)

2. Document your standards (31:22)

3. Evaluate work by consistently comparing it to the standards (38:28)

When does it make sense to abandon standards? (43:37)

4. Improve the standards over time (48:25)

How can someone get started with operationalization? (49:20)

What does maintenance mean to you in this phase of life? (52:45)

Why is responsibility a vital part of freedom? (1:03:20)

What are you most excited about? (1:11:23)


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