Built to Scale | B2B SaaS Edition Mitch Fanning

In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world.

In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot).

In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:
How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more...
Enjoy!

In episode 20, I sat down with Nicolas Vandenberghe, Co-founder and CEO of Chili Piper.

In episode 19, I had a down-to-earth conversation with Harrison Rose, Co-founder and Chief Customer Officer of Paddle about what it takes to build an incredible 'company culture' as the company scales.
 
As Paddle rapidly grows, its goal is to be the best place to work in London, England. To show they're serious about this they've gone to extraordinary lengths to make their employees happy including giving every team member access to mental health coaching, running mindfulness sessions at lunch, and providing every non-technical member of the team free coding lessons (to name a few).
 
For those not familiar with Harrison, he began working in software at the age of 16 while still in school. At 18 he co-founded Paddle, leading the go-to-market and commercial efforts, with revenues tripling each year since launch which has made Paddle one of the fastest growing software companies in the UK according to Deloitte Fast 50.
 
Enjoy!
 
P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻

In episode 18, I sat down with Edwin Abl, CMO of Modulr a business payments platform company who is building a new digital payment service to make money flow more efficiently through both businesses and the economy.
 
For those not familiar with Edwin, he’s an experienced P&L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships.
 
Previously, Edwin led and built marketing at Appirio, Inc. (Global strategic partner of Salesforce.com, Workday and Google) in Europe - $30k - $133M pipeline growth in 4 years (acquired in 2016), helped scale Hive Learning's marketing function (part of Blenheim Chalcot's venture portfolio), co-founded 2 companies in the SaaS tech space and worked as a new business / go-to-market advisor to scaling startups.  
 
Being CMO of Modulr, he is responsible for taking to market our unique API driven payments solution, building a team and scaling systemized processes. In his spare time provides mentorship on leadership, sales and marketing.
 
During our conversation, we discuss:
 
Why MQLs are irrelevant Why sales teams don’t find personas useful If someone should own the entire marketing and sales funnel If Chief Revenue Officers (CROs) will replace the CMO role How first-time CMOs should approach their first 100 days, present to a board, and build a world-class team The one book Edwin gives all new hires  
Enjoy
 
P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻