Business Is Human Podcast Troops.ai

Convene raised over $280MM over 10 years and was on the path to an IPO. In response to the crisis, CEO Ryan Simonetti had to re-invent their business and launch a digital event services product in the span of months. When embarking on an entrepreneurial journey, you have to accept that things will break and go awry. Those moments have an outsized effect on the outcome of a business. Here's what Ryan learned. 

Godard Abel (CEO at G2) breaks down how the software buying process is changing, his main takeaways from past ventures, and the impact conscious leadership has had on his career. 

When Dan Reich and Scott Britton founded Troops there weren't too many people thinking about using Slack as an operating system for Salesforce. That all changed very quickly when Salesforce bought Slack for $27.7Bn. The two co-founders explain why the intersection between CRM + messaging platforms is something GTM leaders should be paying close attention to.

The way people buy software is changing rapidly. Prospects want to see and experience the product firsthand before engaging in sales conversations. Ryan runs sales and customer success at Sprout Social, a company that helps businesses harness the power of social media marketing.In this episode, Ryan breaks down how to design processes that allow salespeople to be true value-adds in the modern sales motion and what skillsets you should be looking for when building out a revenue org. 

The 3 go-to-market motions most commonly employed in B2B are: product-led growth (Atlassian), sales-led (Salesforce), and sales-assisted (blended model). Choosing the right go-to-market strategy is critical to the success of any venture.Shane walks us through the main factors that determine each strategy's effectiveness and talks about how to build and scale a B2B SaaS brand. 

In a world where change is the only constant, opportunities to disrupt large incumbents present themselves every so often.When Brad Birnbaum started Kustomer in 2015 there was no shortage of major players in the market (ex. Zendesk). Brad shares how to spot opportunities for disruption, differentiate from the competition and move up-market.